Top 6 Employer Branding Statistics for 2020

Anja Zojčeska
Mar 9 · 2 min read

These 6 employer branding stats will impact how you hire — whether you’re ready or not.

How important is employer branding in 2020?

As the Talent Board’s recent study has found, “the number one recruiting focus for 2020 will be employer branding.”

Employer branding is a popular buzzword in HR, but how important is it really? Do you need to invest into employer branding in 2020?

What is the ROI of building and promoting a strong employer brand? Will it help you attract better candidates, hire faster and save money?

Let’s look at the stats!

6 key employer branding statistics

Here are the top 6 employer branding statistics every HR professional and recruiters should know:

Employer branding stat #1

According to LinkedIn, 75% of candidates will research a company’s reputation before applying for a job opening.

Employer branding stat #2

Corporate Responsibility magazine has found that 75% of Americans would not take a job with a company that had a bad reputation, even if they were unemployed!

Employer branding stat #3

92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation, according to a research by CR Magazine.

Employer branding stat #4

According to LinkedIn’s research, strong employer brand reduces turnover by 28% and cost per hire by 50%.

Employer branding stat #5

LinkedIn has also found that companies with strong employer brand see 50% more qualified applicants and take 1–2x faster to hire.

Employer branding stat #6

Organizations that invest in employer branding are three times more likely to make a quality hire, according to Brandon Hall.

Just getting started with employer branding?

Learn how to build your employer branding strategy in 5 steps [INFOGRAPHIC]!

Looking for great ideas to improve your employer branding in 2020?

Get inspired by effective employer branding ideas from Facebook and Hubspot!

HR Blog & Resources

Collection of HR Blogs & Resources to stay up to date with…

Anja Zojčeska

Written by

Head of Marketing and Employer Branding at recruitment software company TalentLyft.

HR Blog & Resources

Collection of HR Blogs & Resources to stay up to date with the latest trends in the world of Talent Acquisition

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