Everything You Need to Know about Salesforce Marketing Cloud

What is the salesforce marketing cloud?

The marketing cloud is part of the Salesforce CRM platform built with the potential to target various divisions of marketing such as campaign management, advertising, social media engagement, analytics, etc. It can provide personalized customer interaction at every platform where a customer might engage, whether web, email, mobile, advertising, etc.

Moreover, it also includes features like predictive analysis that can help take various decisions, making every marketing activity more effective.

Products that are part of the Marketing cloud:

• Google Analytics 360 — Google Analytics 360 is an analytical tool developed by none other than Google itself. It allows users to get various actionable insights and metrics about customer interaction.
• Email Studio — This feature provides you with advanced e-mails developed by their data from various departments. However, it is not only limited to e-mail marketing campaigns but it can also help you with individualized messages.
• Advertising Studio — The advertising Studio enables marketers to promote advanced customer interaction with one-on-one advertisements. Moreover, it utilizes social media platforms like Facebook, Youtube, Google ads, and E-mails to maintain regular engagement with existing customers.
• Data Studio — This enables marketers to segment, share, and 2nd party data in a trusted and transparent manner while expanding reach with a data-sharing platform.
• Interaction Studio — This is a modern-era analytical tool that provides real-time summarization of customer engagement and connects with them through any interaction.
• Journey Builder — Journey builder is a marketing automation feature developed by salesforce to be utilized for personalized assisting customers throughout their association with the company.
• Datorama — This is a database where you have access to all data and can customize them into reports, visual insights, etc to get a better understanding of overall ROI and other metrics.
• Audience Studio — To provide seamless customer service, the audience studio gathers data from multiple source and devices, then merge, segregate and activate audiences.
• Mobile Studio — This feature aims to provide individualized contact with customers with consistent SMS, Push, and Chat-app messages in real-time.
• Social Studio — Social Studio helps you in creating and managing social media campaigns while converting your social media followers into your potential customers.

Benefits of Marketing Cloud

1. Artificial Intelligence — The marketing cloud has been integrated with artificial intelligence features such as Einstein Analytics which can predict the future and provide you recommendations accordingly.

Moreover, it can help you take customer engagement to a higher level along with providing a one-on-one experience.

2. Better Customer Understanding — This salesforce’s platform can connect with multiple sources and devices, then gather data and present it in a single unified manner.

It enables you to get a better understanding of your customer as everything is presented with clear visualization right in front of you.

3. Measurement of Data — The marketing cloud collects all customer-oriented data via multiple sources and channels using tools such as Google Analytics 360.

As everything is hosted on the cloud server anyone can easily access data at any time without any problem and make everything more efficient and organized.

4. Customization and third-party apps — Salesforce Marketing cloud have been integrated in a way where you can customize online marketing tool as per your personal preference.

Aside from this, it also comes with some third-party applications to ensure smooth functioning and helps in escalating efficiency.

Salesforce Marketing Cloud ensures that your customer gets an individualized experience and that your marketing efforts don’t go to waste. They have integrated their software with various features and applications to make it a one-in-all marketing hub.

It can be used to perform almost every marketing function and comes with various advantages as explained above. Thus, the marketing cloud can be a game-changer for your marketing strategy and customer relationship.

If you are interested in leveraging such software solutions, you might need to take help from certified salesforce consultants. Cymetrix can be tremendously helpful for such projects.

Our experience and proficiency as salesforce consultants can be an asset for your business. For more information, you can visit our website and learn more,