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How Brands are embracing Digital/ Visual storytelling in the Middle East — Open Designs India

We often assign specific industries to nations and are quick to attribute specific commercial categories to those countries. Naturally, history, geography, statistical data and politics contribute a huge role in our judgements but it cannot be ignored that we rarely change our opinions and often end up stereotyping the economy and its people.
Our case in point being the GCC (Gulf Cooperation Council).
Yes, we’re certain that the second you read Gulf Cooperation Council the picture that sprang to your mind was that of natural gas reserves, petroleum and crude oil, isn’t it?

Striking Oil

Believe it or not, a lot of the GCC’s economy depended on agriculture in the early 1800’s and it was only much later that the GCC struck oil. Literally!

Abundant oil reserves in Saudi Arabia accounting for nearly 267.91 billion barrels means that there are nearly 11,545.7 thousand barrels that there are exported per day (2012 figures). The undisputed Oil king, Saudi Arabia accounts for being one of the largest reserves and exporters of oil on earth.

Some more fuel for thought

While much has been spoken about the Gulf’s obvious commercial advantage, we’d like to shift the focus a bit and point out some data that’s fuel for thought-

- An overwhelming number of organizational leaders in the Middle East stated that amid the sweeping changes in the world on account of technology and social media use, there has been considerable penetration with regard to the average common man.

- Corporations, however, are yet to fully embrace technology and social media overall. That said, there is a (to put it mildly) massive tidal wave of digital upheaval that is presently underflow.

And it promises to herald a new wave of techno savvy, socially relevant digital change like never before.

In fact data suggests that in UAE and Bahrain alone nearly EVERY SINGLE PERSON will possess a smartphone and consequently, the online social presence will be over 65%.

Leading from the front

As mentioned above it is established that the market potential is huge and there is a huge opportunity cost for those corporations who are quick to adopt digitization.

But technique is everything, especially when it comes to heralding profitable digital change.

And when it comes to technique, digital strategy is a ballgame like no other.

Opportunity cost and digital technique- The connect

Content is key today no doubt but visuals are even more important. And the fact that they both most coherently come together to take the reader on a co-partnered journey is what we like to call as ‘Digi art’.

Here, take a moment and reflect on the beautiful fairytales that we’ve all grown up on. Cinderella, Snow White, Rapunzel, Fox and The Grapes, these stories are so engraved in our minds that we often remember every full stop and comma, picture and expression in each one of them.

Now take away those pictures, those expressions and strip it of its rich prose and you’ll find that what remains is a mere set of words running one after the other.

Not very interesting, is it?

C is for Content, V is for Visual.

Creatively strategized content coupled with smart videos and pictures has the capability of creating a beautiful story in the mind of the customer.

What’s more, a well scripted visually rich storytelling session can actually compel the consumer to add to your business, making your generation rate prolific in the process.

Add to this engaging emotional content that is inspirational and forward looking and what you have is a mesmerizing meaningful storytelling session that has established a beautiful relationship between brand and viewers.

Let a well scripted visually interspersed, content rich story work wonders for your brand, you won’t regret it for sure?!

Originally published at on July 7, 2017.



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Shrikrishna Tangatur

Shrikrishna Tangatur


Design Entrepreneur, Open Designs India | Growth-Driven Design Strategy | Web Design Agency | Voice of Open Designs