How to create a social media calendar that works?

Shrikrishna Tangatur
Open Designs
Published in
2 min readMar 12, 2020

When it comes to the continuous stream of fresh content, knowledge, and concepts, it is simple to get carried away with the everyday administration of many accounts across several social media platforms. Many popular brands are recognized for their sharp banter and skill to hop on to trending issues as and when they arise.

Real-time tweeting for significant occasions and posts responding to notable headlines keep your audience involved and engaged. However, social media marketers shouldn’t miss out on the greater vision, which implies mapping out and adhering to a well-planned calendar for all their social media activities, focused on the content they recognize as most interesting to their audiences.

Such a calendar will assist social media marketers in saving a lot of time and also enabling them to keep track of what sort of content works the best for their target audiences. Planning out a calendar months ahead and scheduling every post is a great alternative to carrying out strenuous searches for trending news and stories every single day. This will likewise create more comprehensive compatibility with respect to the brand image than a disorganized or spontaneous posting strategy.

This article is intended to shed light on the fundamentals of organizing content to come with a comprehensive social media calendar.

Carefully Contemplating What Your Posts Should Be About

Devising & Executing A Planned Social Media Calendar

  • For Facebook — one to two posts each day,
  • For Twitter — anywhere from three to ten posts each day,
  • For Instagram — between one and three posts every day,
  • Instagram Stories — two to five posts each day,
  • Pinterest — three to twenty posts every day,
  • LinkedIn — one to two posts every week.

Keeping Tabs On The Performance Of Your Social Media Calendar

Conveying Your Strategy To Other Teams And Getting Them On-Board

Is your brand devoid of the expertise required to design, plan and execute a great social media calendar for all the platforms that you wish to target? Then you should reach out to Open Designs India for our cost-effective, result-oriented social media services. We one of the most highly sought after social media agencies in the country. We offer tailor-made social media services for brands and companies belonging to diverse industries.

Originally published at https://www.opendesignsin.com on March 12, 2020.

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Shrikrishna Tangatur
Open Designs

Design Entrepreneur, Open Designs India | Growth-Driven Design Strategy | Web Design Agency | Voice of Open Designs