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Why Now Is the Best Time to Start Thinking About Your Content Strategy — Open Designs India

Every new start of planning starts very fresh and with a pulpy zeal. Almost, the very same pattern of plans are followed year after year. Anytime soon would be the best to make plans. It’s never an auspicious time that has to waited for to open up a constructive thought into action. The sooner and smarter the kick start is, the higher the goals could be reached. Even if you come up with plans so late, it’s always good to be optimistically slow started. Anytime is the right time to plan for meddling new tactics and planning for hitting the new targets.

The slump faster than the start- SUMMER

This phase makes you fly high up for picking your customers in spite of the marketing efforts. Well this season would have been a very draggy one. Draggy would mean there was plenty of time but that’s probably the spirit of your business. The audience too would be focused on their personal deeds and may not be much into expenditure. So, the much needed people of your product would be the only ones who would be the customers saving your business. But this isn’t a long period and not to be worried. A business can’t be all time in its peak. There would be some pitfalls that has to be faced and it has to be taken as a part of the game.

Light at the end of the tunnel!

Yup…summer season done. And you are right at this point of the year. Yup …it’s September, the month which comes as a second chance in the year. Yet, you should be swift enough to tackle the current business as well as the following year’s budget plans. Getting approval for your budget and setting up strategies are part of this year’s plan too. So you have to be really loaded with some fuel to gear up towards the fall of the year. The most happiest thing of this phase is, you have high chances of grossing audience engagement which could make wonders if you are teamed up well.

Well there are various factors that you could take account of while deciding on the business profits. Revamping strategies is very essential to have positive shifts in business. Likewise the vendors have to be carefully chosen. Choosing the vendors would be a prolonged process. Deciding on who is going to conduct the show of content creation has to be done.

In that case, you have two options. If you have a team who are experts in marketing too, then you could make use of the same set of resource for the content making. Else if you would require some third party to aid you in preparation, you could work on it too. Hiring third parties preferable part time workers would be cost efficient. Outsourcing will definitely pay you better as your team can spend efficient time on any other business works. Finding them is not an easy pizzly work. So, it takes a lot of time and you should have some cushion period for that too. This may take from weeks to even months sometimes.

Strategy that you plan and follow plays a major role. Anything can go wrong the cause being a vent in the strategy phase. When you just flood your pages with content it is not going to work out. But you may think your page is getting updated. So follow up some cool methods to make the contents effective. The quality of the content should be appealing and should create a return path for the readers. In the case of outsourcing, it may consume time for them to extract information from you and molding them into targeting words.

Become the magnet…

Now that you have spent energy on building the contents, its time for you to publish it to the audience and get started. This cannot be done like a wink. This too requires patience and of course good engaging content will automatically take care of attracting the audience. Sometimes, your work goes wasted at many places. Make sure your marketing strategies eliminate the wastage that could occur. This cannot be totally eradicated but can be reduced to a great extent. Emailers and social media are the platforms that you should approach. Only the initial gathering of audience would be time consuming. Once you have reached a milestone, then you can pack up on the rest of the tasks.

Remember, nothing comes overnight. So, even if things go in a slow pace, believe this “It’s the right time to start”. Have a happy marketing!

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Originally published at on August 31, 2018.



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Shrikrishna Tangatur

Shrikrishna Tangatur


Design Entrepreneur, Open Designs India | Growth-Driven Design Strategy | Web Design Agency | Voice of Open Designs