👨🏼💻Mobile Game Industry— 2022 Annual Newsletter
Welcome to the annual Mobile Gaming Industry newsletter!
As a mobile game world, we have left behind a long and important year. Significant investments have been made in the mobile gaming industry over the past year and many interesting developments have taken place. In addition, the integration of console equipment into mobile devices, the widespread use of augmented reality (AR) technology, the increasing popularity of blockchain technology-related products (such as NFTs) and the rise of mobile games in e-sports tournaments worldwide were remarkable. Many of these trends will continue into the next year, leading to further growth in the mobile gaming industry.
In this article, I will tell you about the trends and developments in the mobile game world in the 2022.
First of all, I want to talk a little bit about the scope of the mobile game market; This market is a large sector covering many titles such as sales of mobile gaming services by organizations, which are games designed and played on mobile devices such as smartphones, pocket computers, personal digital assistants (PDA), tablets and mobile devices. Mobile games range from simple to complex games that include 3Ds, AR (augmented reality) and others.
For this reason, as expected; Mobile games played an important role in the rapid growth of the global video game market in 2022. Mobile phone games account for 45 percent of worldwide video game revenue, as smartphone usage continues to grow on a global scale Mobile gaming revenue exceeded $100 billion. This mobile gaming revolution has also significantly impacted the gaming landscape in the U.S., one of the largest video game markets worldwide, with mobile game revenue in the U.S. in 2022 41. It reached a record $.7 billion, and the number of mobile video game users in the U.S. is higher than ever before due to technological advances, digital innovation and restrictions imposed nationwide during the coronavirus (COVID-19) outbreak.
Newzoo 2022 Mobile Game Industry Research, on the other hand, saw the gaming industry face a small revenue decline for the first time in years. According to market research by Newzoo, the revenue of the Mobile Gaming industry has decreased by 4.3% in 2022. It grossed $184.4 billion, down -4.3 percent year-on-year.
However, the decline is seen as a result of two years of unprecedented growth in the industry in 2020 and 2021. The growth in these years was phenomenal, as people saw gaming in the pandemic as a great way to kill some time. That’s why revenues in 2020 and 2021 were much higher than we had predicted at the time.
However, in 2022, mobile games almost dominated the market. The majority of purchases in mobile games were made through Google Play, i.e. Android-based mobile devices. Android-based mobile devices accounted for 88% of total mobile game sales, while iOS-based mobile devices accounted for 12% of sales.
The most popular mobile game🚨
This year’s most popular mobile game was PUBG Mobile, which ranked first in the most played games almost every month. PUBG Mobile was followed by Garena Free Fire and Call of Duty Mobile, which consistently top the monthly charts.
PubG Mobile, which continues to be the most played mobile game in 2022, announced its name with new partnerships by signing many agreements this year.
PubG Mobile collaborated with the world’s most popular MMO (Massive Multiplayer Online) game Warframe. They announced a content deal with Warframe to bring the extraordinary environment to Erangel.
In addition to this, PubG Mobile has signed on to content deals, including DragonBallZ’s iconic anime series DRAGON BALL along with the many names and brands that are popular worldwide, such as Lionel Messi and Galata Tower.
The Best Game of 2022 ⚡
One of the biggest hits in the mobile gaming industry in 2022 was when Respawn and Electronic Arts released a free mobile version of the popular battle royale first-person shooter Apex Legends. Apex Legends Mobile has completed 26 million downloads, according to Appmagic data. In addition, the game generated more than $ 20 million in revenue with these downloads. In this way, it became the most downloaded game among the games released in 2022 and won many awards.
What sets this game apart from similar games released this year is that you work with others to hunt down enemy squads. But with revamped controls, including a new third-person perspective, you can enjoy accurate shooting and dexterous movement without feeling constrained by the touch interface. Apex Legends Mobile features the original cast from the main game as well as new characters with unique abilities.
Voodoo Academy Sets New Record❗️
Voodoo, the world’s largest mobile game publisher, recently set an impressive milestone with its Academy program.
Voodoo Academy, a learning program that inspires and supports mobile game developers, has grown to nearly 2,000 participants since April 2022. Led by Stanislas Marchand, the program offers students, graduates and new entrants to develop hyper-casual mobile games. It aims to help with testing and improvement. The Academy, which specifically focuses on hyper-casual games, is now open to those aiming to develop hybrid-casual games. Voodoo also provides a special learning pathway for game artists who aim to perfect their art in hyper and hybrid-casual games and be successful in the industry.
Google Play is now playable on Windows💻
Google has launched a registration-based beta offering access to “popular” Play Games games on Windows PCs in Hong Kong, South Korea and Taiwan.
Once registered, users will be able to play games like Mobile Legends: Bang Bang and Summoners War on their Windows PC, without the need for an Android phone or Chromebook. The larger screen, more powerful hardware and the ability to move comfortably between platforms are offered as a big plus.
TycoonSamsung officially introduced the new virtual playground Samsung Space Tycoon on the global metaverse platform Roblox 🚀
Space Tycoon, the new virtual playground in Samsung’s Metaverse, allows users to use Samsung products with space characters. They want to have a new experience. Space Tycoon takes its design and functionality features from “tycoon” type corporate simulations and is positioned as a virtual playground where users can develop and play their own games.
Users can use the resources they have extracted on Space Tycoon to design many Samsung products, including Galaxy phones, various TVs and home appliances. The game can be purchased or improved.
Modified games are coming to Android 👾
Android games can also be modified. The first platform for mobile game modding is announced!
BlueStacks CEO Robin Sharma said that BlueStacks Creator Studio and Creator Hub, the first platform for mobile game modding, runs in the BlueStacks X app, which allows you to play and modify Android games on any device, or in the now.gg cloud, and allows you to personalize loved games and share mods without the need for code knowledge. said that players can also access thousands of modes. Sharma, BlueStacks X and NFG (now.gg fungible games) He believes that his previous moves are transformative in the world of mobile games, and that BlueStacks Creator Studio and Creator Hub will shape the future of mobile gaming as a continuation of these moves.
Rollic, portföyünde 2 milyar indirmeye ulaşmasını kutluyor! 🎉
Rollic announced that its game portfolio has exceeded 2 billion lifetime downloads worldwide. This comes a year after the developer passed one billion downloads in August 2021.
The Istanbul-based game development studio has come up with a lot of developments this year. They had recently made a name for themself in the media with the inclusion of German-based Popcore Studios. With this development, Rollic managed to enter the App Store’s best free mobile games with two titles. The 2 billion downloads it announced in August will be crowned with a new record next year.
Last year, the company released 19 games that reached 1st or 2nd place on the most downloaded game lists in the US App Store.
It turns out that Netflix users are not interested in Netflix Games! 💀
It’s clear from the figures that the users did not show interest in the games developed by Netflix. It appears that less than 1 percent of its platform’s current subscribers have tried out games.
Netflix’s rapid growth, which we are used to seeing during the pandemic, stopped and this was reflected in the decline in share prices. Investments made to the game side to protect the number of users of the platform do not seem to have attracted much attention.
Of course, Netflix hasn’t given up on the Games project. The platform plans to add 50 new games by the end of the year. Let’s remind those who are wondering about the number of games available. Including two games based on the two Stranger Things series, the streaming platform has a total of 26 official Netflix games exclusive to subscribers.
As you know, Netflix introduced Netflix Games in November 2021 with great hopes. Currently, the number of active users of Netflix Games is around 1.7 million. That may sound big, but it’s almost nothing if you consider that Netflix has 221 million subscribers worldwide.
The 4 Winds Entertainment has teamed up with NetEase Games to release the party game Eggy Go in many regions 💃🏻 🕺🏻
The 4 Winds Entertainment (T4W) to release the mobile party game Eggy Go in Europe, Middle East NetEase Inc. to publish in Africa, Australasia, India, Latin America, and North America. The company’s online gaming division has announced a partnership with NetEase Games.
Eggy Go is a mobile super party game. Thanks to its matches supported by up to 32 players and its effective social features, it attracted the attention of many players from around the world during the closed beta phase. NetEase’s most anticipated party game this year was released in China on May 26 and brought a lot of positive reviews.
Stratus+ brings the console experience to mobile games!🎮📲
In 2022, the development of the gaming industry continued to advance in many different aspects. This progress makes itself felt easily both on the console games side and on the mobile gaming side. SteelSeries, on the other hand, gave its users the opportunity to feel the development of both channels simultaneously with Stratus+.
SteelSeries continues its contribution to the gaming industry with new products that it offers to the market every day. One of these products, Stratus+, brought the console experience to mobile. Thus, users can experience a mobile game as if they were playing a console game. Stratus+, on the other hand, has already become a must for gamers with the ease of use it provides.
News from Turkey
In addition to announcing the name of mobile games in Turkey in 2022, Turkish players and manufacturers frequently announced their name in the mobile game industry. In the end, I will share the most popular news from this article.
Turkey is becoming the incubation center of the mobile games💯
AdColony conducted a survey with Nielsen in 2021 to understand the mobile player audience in Turkey. According to the research, 78% of Turkish adults say that they play mobile games, while 52% of this audience is male 42% are women. 46% of Turkish mobile gamers play mobile games for more than 10 hours per week. The most played mobile game genres were Puzzle/Trivia/Word Games with a share of 48 percent. App Annie’s Mobile Report published in the first weeks of 2022 also reveals Turkey’s mobile gaming potential. As of the end of 2021, we see that Turkish users have spent over 5.3 billion hours in mobile game applications. According to research conducted by GlobalWebIndex in the first quarter of 2021, 42.7% of users say they use their smartphones more to play games after the pandemic. In addition, according to Data Portal’s 2021 Digital Report, 83.3% of internet users between the ages of 16–64 in Turkey prefer to play games on their mobile devices and spend 61.1% of their time monthly on mobile game applications.
78% of the adult population playing mobile games in Turkey, has become the incubation center of global gaming companies in 2022.
Turkey’s first publicly supported game incubation center OGEM opened 🎈🎈
With the cooperation of Istanbul Metropolitan Municipality and Game Factory, the first publicly supported incubation center in the Turkish gaming sector, OGEM (Game Development Center) was launched.
With the cooperation of Istanbul Metropolitan Municipality and Game Factory, the first publicly supported incubation center in the Turkish gaming sector, OGEM (Game Development Center) was launched. OGEM, which aims to bring game studios to the global; It will offer game developers a variety of opportunities ranging from technical equipment to marketing, from office support to mentoring.
Petrolig Games invests in new technologies and player experience❗️
Petrolig Games, the technology and game company of which Petrol Ofisi is a wholly owned subsidiary, continues to invest in new technologies and player experience in the game sector. The first and most popular fantasy football game for the Turkish Super League, Petrol Ofisi Social League, which has more than 3 million players. According to the statements of CEO Mehmet Abbasoğlu, he aims to reach a wider audience of players by continuing his investments on this path. “Turkey holds great potential for gaming companies. We think that this potential should be evaluated in the most effective way. Our goal is to be a pioneer in gaming technologies by continuing our technology investments,” Abbasoğlu said, adding that the company, which is a wholly owned subsidiary of Petrol Ofisi, aims to reach larger masses in the fields of mobile entertainment and technology.
Turkish team took first place in PubG Mobile European Women’s Championship!👩🏽💻
PUBG MOBILE European Wonder League women’s tournament, the Turkish representative Rise of Queens team achieved a great success with a total of five wins. He became a tournament champion. Galatasaray Espor also managed to finish 2nd in the tournament.
The Turkish version of Pokémon GO has been announced!💫
The event, which was held with the participation of Zoe Zhang, Emerging Markets Product Marketing Manager of the game developer Niantic, and Nazih Fares, Communications and Localization Manager of the strategic marketing and communication partner The 4 Winds Entertainment (T4W) in Turkey, was introduced to the technology and gaming press.
After Zoe Zhang started her presentation with Niantic’s first promotional video for Pokémon GO in 2016, she said that Turkey is a market they care about. Underlining that they are here permanently, he shared the Pokémon GO Turkey trailer, which will be published in the coming days, with the Turkish press for the first time and his feelings. “We’re extremely happy to be able to bring Pokémon GO to Turkey with the localized English app, and we’re grateful to the amazing Trainer community in Turkey for helping us make this possible. We look forward to continuing to develop and grow the game’s success in Turkey.”
Turkey’s gaming industry breaks export record🎯
Loop Games tops the list of service exporters in the software and IT category.
As the sole representative of Turkey’s service exporters, the Service Exporters’ Association organized an event called “2021 Service Export Champions” It welcomes the best exporters from various parts of the service sector in Turkey. According to the Union, Turkey’s service sector exported $61.4 billion in 2021. This year, the event hosted 51 companies from 17 service sector divisions. Loop Games was at the top of the software and information technology companies division. Loop Games, the developer of games such as Match 3D, Pathereum and Match Tile 3D, was visited by the Minister of Industry and Technology Mustafa Varank after exporting 200 million dollars thanks to the hyper-casual game developed in 3 months with a team of 20 people
As we leave behind the year 2022, we are approaching the end of the bulletin I prepared for the wonderful developments and achievements we have experienced in the game sector. This year has been an exciting year for gamers and developers, with the launch of many innovative games and platforms in our industry. In particular, while the popularity of hyper-casual games has increased, the mobile games industry has experienced a significant growth. In addition, a significant increase in the number of gamers was observed with the effect of increased online activities.
Growing Business Center Founder and video content producer Eyup Esen commented on his predictions for the future of the mobile gaming industry shared by data.ai, also known as App Annie; According to these predictions, in 2023, 14 mobile applications will exceed the $ 2 billion threshold in store expenditures. He pointed out that 11 of these apps will be mobile games.
2019–2025 Predicted StatisticsThe expectations show that mobile game spending will be at $107 billion in 2023. Morgan Stanley, one of the leading investment banks in the United States, says that historically, consumers have spent money on video games even during recessions. The mobile sector, which is the center of gaming and entertainment today, remains resilient despite economic fluctuations.”
Reminding Eyup Esen that the predictions published by Data.ai show that by 2028, the time spent on mobile will exceed 6 trillion hours. He concluded his assessment with the following statements: “As connection technologies evolve, the popularity of mobile platforms is increasing. Mobile is at the center of shopping, entertainment and communication every year. In such a fast-growing industry, it is difficult for users to find applications that will actually work for them. At this point, under the roof of Growing Business Center, we are making it possible for users to access mobile applications that are really useful with mobile application-oriented video content that we produce in our channel called “Mobile Application Videos”. We aim to be a qualified guide to the mobile world that users can apply with our content published in 7–8 different concepts in our mobile application videos channel. From banking to investment, from visual editing to market delivery, by examining the applications that can be downloaded from stores in detail We want to help users easily select the mobile apps they need most.”
Lastly
This year was a very busy and successful year for the game sector, and it was a year full of investments and growth for our country. We look forward to the developments of this vibrant and innovative sector in the coming year.
See you in the monthly newsletters on the developments during the year!✨
Happy New Year!👋
