A Guide to Personalizing the Event Experience with Event Technology

Himani Sheth
Sep 5, 2018 · 4 min read

“With the overwhelming number of conferences, panels and happy hours taking place in a given event cycle, the personalization factor is a marketing must. Understanding attendees’ personal interests is critical to standing out and marketing to all of these individuals.”

- Adweek

Events are no longer a social gathering. They are now a powerful and effective marketing tool, a platform for people from all over the world to meet and network for purposes ranging from business to cause.

With the transformation of event, the manner in which events are planned and engaged including the overall event experience has also changed. People have had it all, they have seen it all, from extravagant decor, amazing speakers to fun ice breaking sessions.

Attendees now are looking for a unique event experience that caters to them, specifically. Event planners now find ways to tailor the event experience in a way that is unique and engaging for their attendees.

Why put so much thought into it, you ask? The true success of an event depends on the extent to which event organizers were able to achieve their event goals and achieve their KPIs.

These goals can only be achieved when you receive your desired turn out and truly engage your event attendees in your event. According to Contently, 56% of marketers claim personalized content drives higher engagement.

That is why it is essential for planners to make sure that their attendees have a memorable event experience in order to convert them into your loyal attendees and achieve event success.

The answer to, “how can this be achieved?” lies in two words; event technology. We are fortunate enough to be living in the age of such technological advancements where a lot of event planning and execution aspects have been simplified and optimized for us.

With technology at your disposal, here are a few ideas through which you can personalize your event, making it more attendee-centric:

1. Maximizing Attendee Convenience Through Event Apps

Mobile apps for events are definitely gaining quite the popularity within the industry due to its benefits. Event apps are a great way to personalize the event experience and cater to each attendee individually. Each attendee can download their event app and have an individual profile on the mobile event app.

Organizers can send out personalized notifications. Some event apps also integrate features such as virtual assistants in the form of custom or social media integrated chatbots that help attendees navigate through the event, create their custom itinerary, suggest people that they can network with and more.

Attendees can explore other attendee profiles, set up meetings, network with fellow colleagues and more, the entire experience being catered to their industry and requirements. Thus it’s their own event app.

2. Beacons to create an interactive venue

Beacons are an event tech tool that is gaining rapid popularity. Beacons connect directly with an attendee’s device through Bluetooth. Organizers can use beacons to tailor the event experience for the attendees.

Here’s an instance as to how the tech can be used to personalize the event experience: Exhibitors can install beacons at their stall that connects with the attendees’ device. As soon as the attendees come within the radius of the booth where the beacon is located, organizers can display custom messages such as “Hey XYZ, Nice to have you here!”

Planners can also come up with personalizing the event experience through custom, wearable beacons. Thus, the tech can be utilized in multiple ways to create individual attendee experiences.

3. Engage and facilitate attendees with wearable tech

Wearable tech is all the rage these days. From basic hand bands that can be scanned upon entrance to wearable gloves at the Winter Olympics 2018 that were used for payment, it’s a fascinating tool to tailor the event experience for attendees.

Taking example from the GES 2017 event, attendees were given a wearable tech device that tracked the number of steps they took within the event venue. Attendees can track how much they have explored the overall event space and the sections that they’ve been to so far through the wearable device the data for which was reflected in their event app.

There are a lot of fun and affordable wearable tech devices in the market for event planners that you can check out to personalize your event experience.

Read the entire article on the Hubilo Blog.

Have tips or experiences that you’d like to share with us? Connect with us on Facebook, Twitter, and LinkedIn.

To know more about how Hubilo can help transform your event into a memorable experience, click here.

Hubilo Official Blog

We tech care of your events!

Himani Sheth

Written by

Himani Sheth is a Mass Communication major with a love for writing. A bibliophile, a movie buff and an avid traveler, say hello to her at @HimaniSheth .

Hubilo Official Blog

We tech care of your events!

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