An Insight into Face Recognition for Events

Technology is a fast-developing field with a few inventions bordering on mind-blowing. The influence of technology is all around us, from the most basic daily tasks to trade and commerce, technology has transformed every possible aspect of life.

As for the events industry, it is no stranger to this technological development. Event technology has seen a major leap over the years with event tech tools being optimized and transformed with time. What began with basic tools for tasks such as data filing and registrations has now evolved into AI speakers, VR tools, holograms and more.

One such technology that has transformed event execution is the facial recognition system.

By definition, face recognition technology is,

“Facial recognition is a bio-metric software application capable of uniquely identifying or verifying a person by comparing and analyzing patterns based on the person’s facial contours. “

What began as an exclusive tech, meant mainly for security, made its way into the mainstream with Social Media platforms such as Facebook using face recognition to help people tag their pictures. The most recent example of the tech going mainstream is the iPhoneX. Users can unlock their phone using face recognition.

Coming back to the topic at hand, in this article, we shall be discussing the role of face recognition technology at events. There are a lot of ways in which planners can leverage the technology while planning multiple aspects of the event.

Here are a few ways in which face recognition can be handy during the event:

  1. Check-ins

Face recognition can speed up the process of check-ins apart from making it more secure and precise. With events that have a huge number of attendees, such a tool can definitely help planners cut check-in time by a significant amount. 
Face recognition software that integrates with event management software has already been introduced in the market and is experimented with by event professionals. 
There have been many case studies recently where the process of check-in has been simplified and sped up using the face recognition technology. However, the tool is yet to enter the mainstream check-in app market.

2. Security

This technology initially was developed indeed for this same purpose. If recent events are any proof, event planners have accepted event security as a major concern while planning.

Planners take every possible measure to ensure that their event runs smoothly with the venue being safe and secure for the attendees. Hence, what better way to strengthen security than facial recognition?
Face recognition at events is a good way to ensure event security. Pre-stored attendee data can help event security professionals detect any unusual activity, recognize tress-passers and take necessary security measures before any contingencies occur.

3. Audience Engagement

One of the facial recognition tools that helps event planners engage their audience is a software that allows them to map the mood of said audience. Event Profs can figure out what content they put out engages their audience, what their likes and dislikes really are. 
Apart from this, the software can also be used for audience polling, knowing their genuine opinion on the poll questions. 
A creative way to make the event more fun and engaging using facial recognition could be to set up photo booths that utilize the tech and create fun event pictures for your attendees. The tech has endless possibilities in terms of engaging your attendees. It’s best to brainstorm and utilize the tech to its best potential.

Read the entire article on the Hubilo Blog.

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