Why Event Management Software? 10 Reasons to Get Started

Himani Sheth
Aug 22, 2017 · 5 min read

Note: Last updated on 14th Feb’2018

Before beginning to discuss the benefits of Event Management Software, it is essential to understand how such a solution came to be.

Man, over the course of history has been continuously leaning towards innovation to make life a little easier. The invention of wheel made transportation easier, and the world is already discussing the prospects of actually shifting to another planet!

The times are new, the technological advancement is immense. Innovations have come a long way from a simple wheel carved out of wood. Yet, the key motivator to innovation has always been the occurrence of a need, a problem.

No time to go grocery shopping? Simple, order groceries online!

Offline banking too tedious and time consuming? Simple, make payments online.

We’ve found ways to get things done simpler and quicker, all with the help of technology.

Event industry is no stranger to this.

There were a lot of event planning problems that needed a quick and easy solution. Most of all, carrying out multitude of tasks manually took a lot of time and money. Apart from this, with the increasing frequency of events, planning periods grew shorter.

Hence, shorter lead times coinciding with the evolution of technology led to the development of the Event Management Software.

“Event management software is the collective term for a wide range of software products used in the management of professional and academic conferences, trade exhibitions, conventions and meetings.”

“The global EMS market is forecast to grow at a CAGR of 8.42% during the period 2016–2020.”

So which aspects of event planning does this software take care of?

Following are the features of an event management software:

- Event Registration and ticketing

- Creation of your event website and event app

- Event promotion

- Event Networking

- Attendee Management

- Feedback

- Event analytics to track it all

With all these features,

Event management software is an investment with a definite return.

Still not convinced?

Here are 10 more reasons as to why an event management software is the perfect investment:

1. Your event in your hands:

When it comes to utilizing event management software to create your event, every decision is in the hands of the event planner. It is you who decides what information should be displayed on your event website, what kind of posts are being put up for event promotion, what discussions and polls are being initiated on your event networking platform, etc.

Every aspect of your event is in the end in your own hands. Instead of coordinating among multiple people in the hierarchy, from event website, promotion strategy to feedback, every part of the process is under your direct supervision. You are the one making the final calls.

2. Customization:

Every event planner wants his/her event to stand out, to make an impression. So one of the questions that arises in an event planner’s mind while opting for such software is how to differentiate their event from the others created using the same software. Easy answer: customization.

Event management software leaves plenty room for customization. Be it the placement of your event logo or the colour scheme used, every element of your event is customizable. You can design your event website and event app and tailor it as per your brand requirements.

This also helps you in event branding. The colour scheme you use, your logo placements, your event website, every digital aspect of your event reflects your brand.

3. Time and Cost friendly:

Event management software assimilates multiple event planning tasks in one single place. A major plus in this case is the time and money that it saves up for the event planners.

Think of it this way; instead of opting for separate platforms for multiple tasks like registrations, ticketing, creation of event website and event app, e-mail promotion, etc. you can manage all of it from one single source.

Event management software can hands down provide you the value addition of a number of vendors at almost half the cost. Think of the time you save up on coordinating among all these vendors using an event website or an app.

4. Easy to use interface:

As mentioned , event management software was created to make planning speedier and more efficient. That is why the overall user interface of this software is pretty easy to get the hang of. Many a times, event planners simply require one orientation call and they easily take it over from there.

Event Planners are provided with a set dashboard with multiple features pertaining to various aspects of planning in terms of event website, networking platform, event analytics, etc. You simply have to fill in some pre-requisite information, customize it as you feel and you’re all set.

You can easily create a visually appealing event website, integrated with an event networking platform along with an event app that is at par with your event website. All this with just a few clicks.

5. Registrations and ticketing made simpler:

With the help of event management software, an event planner can directly integrate registrations, ticketing and payment directly with their event website. This makes it extremely simple. It is tedious and confusing for the attendees when they are required to use different portals for registrations and ticketing.

It is also difficult for the event planners to track and coordinate their registrations and build a proper attendee database. With the help of an event management software, you can set up registrations and ticketing all in one place.

Attendees can register on your event website, move on to choose the type of ticket they wish to purchase and pay using the payment portal hosted on your own domain. You can also track your step by step ticket drop off on the event website. This helps you strategize better in terms of boosting your ticket sales as well.

To know the rest of the points click here.

Want to know how Hubilo can help sort out all your event-tech worries with it’s event management software?

Know more about it here.

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