Instagram doubled its iOS ratings in a week thanks to this in-app review popup!

Clément Delangue
Aug 30, 2017 · 2 min read

On Monday, I was taking a look at Instagram’s reviews and noticed something unusual.

Instagram just doubled their number of ratings on the US app store — adding 2M+ in just a week!

These are the graphs from Appbot courtesy of Stuart Hall:

Image for post
Image for post

Their average rating went up nicely too:

Image for post
Image for post

Thanks to Julien Chaumond and Célian Moutafis, I discovered that it was mostly driven by this in-app popup, that they’ve been showing to way more users than usual:

Image for post
Image for post

What an amazing result for such a simple popup (of course in addition to the 800M MAU of Instagram)!

If you haven’t implemented it yet, PUT IT ON TOP OF YOUR AGENDA NOW!

This is how we implemented it at Hugging Face. By triggering it only for users who said they would rate the app at least ⭐⭐⭐⭐, we increased drastically the number of feedback by session while improving the overall quality of them:

Clap a couple of times if you like the tip and want me to post more of these!

🤗🤗🤗

HuggingFace

Stories @ Hugging Face

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store