7 Customer Appreciation Ideas Small Businesses Can Actually Use
Did you know that 68% of customers leave because they feel the company is indifferent to them? Not because of slow service, not because they found a better price somewhere else, but because they don’t feel appreciated.
And you know what?
That’s awesome news for us, smaller businesses!
We can easily use this to compete with even the biggest and richest corporations.
Simply because for once, we have an advantage over them.
We do care about our customers.
We notice when they share our content, our heart breaks a little when they unsubscribe from our newsletter (or maybe I’m being too sensitive).
Now there’s one issue though.
How do we show customer appreciation…
…without breaking the budget?
It’s actually a lot easier than you’d think.
The truth is, it’s the thought that counts a lot more than the actually gift. I’m not just making that up, I promise. Look at the study below!
3 studies conducted by Frank Flynn and available on Stanford’s website show how the price of a gift matters for givers but not for receivers.
In one study, student received either an iPod or a CD as a graduation gift. Gift givers thought the iPod would be more appreciated but receivers rated no difference in appreciation levels.
Just don’t apply this theory with teenagers in your family. You will regret it…
For customers, on the other hand, keep in mind that it really is the thought that counts.
„Ok, that’s great, but should I thank EVERY customer?”
I recently stumbled upon an amazing article by Jeannie Walters where she describes how most businesses offer incentives to new customers completely forgetting about their existing and loyal clients.
Don’t be that guy!
Be the one who rewards loyal customers with far better attentions than new ones. I can promise you it will make your business stand out!
Now let’s dive into the subject: What makes a good customer appreciation gift?
I’m not a business gift giving expert and I didn’t want to just give you a bunch of advice based on personal hints.
So I decided to reach out to a small gift giving business owner for some help.
About 2 weeks ago, I had a great conversation with Robin from the Thank Tank. She helps businesses express gratitude to their clients by sending beautiful, personalized gifts for them.
Putting her insights and a few ideas of mine together, I came up with 7 original customer appreciation ideas to show your customers just how much you care.
First, here’s an infographics for all the busy business people out there.As always, there’s way more content in the article below (and even a bonus idea, probably the most important of all).
You can read the full article on Customericare’s blog: http://customericare.com/customer-appreciation-ideas/
There’s a bonus idea for daily customer appreciation ;)
