[Brainshot] Design doesn’t happen in a vacuum. Do we act accordingly?

Business value, ethics, and designers’ responsibilities.

Hi everyone, Kevin here.

This week I was synthesizing some work done during a session about Business Value definition and I came to think about this (roughly) this way:

Interestingly, normative ethics, and its branch consequentialism, is really about that: in utilitarianism ways, the practical consequences of various policies are evaluated on the assumption that the right policy will be the one which results in the greatest happiness. A basic transposition of this in the business world is what is seen as positive is valued & promoted and what is seen as negative is avoided or diminished.

Nothing revolutionary here, but I wonder how much this is taken into consideration in the ongoing trend around “ethical design” and in the ongoing discussions about designers’ responsibilities [over what’s produced].

Business values impact the design as much as the org values or the HR ones impact the business (and vice-versa). Doesn’t it imply a strong relationship between all parts?

Finally, if the outcomes are the result of the interactions between the parts of a system, isn’t the “problem” on another level?

What are your thoughts on that?

Do you have strategies that promote virtuous behaviors as a whole? What do you do to take into account the interconnectedness of your organization that leads to the outcomes we see in the world?

Leave a comment!

Written by

Senior Designer & Strategist in the Swiss🇨🇭FinTech & Banking industry. Critical / Design / Systems Thinker & practitioner —Design as a catalyst for change.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store