What is SEO? Is SEO required for the Medium platform?

If you want to know, “What is SEO and its use in Medium” then make sure to read this till the end to earn $$$$$

The Brave Muslim
Human Opinions
3 min readMay 25, 2023

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Don’t worry! I will keep it short but try to give you maximum quality.

If you are a freelance writer or want to start your own blog and want to offer your client that you want to write them SEO optimized content then at least you should know first, what is SEO.

Search engine optimization (SEO) is made of two words:

1. Search engine

2. Optimization

-Let’s talk about the first word, “Search Engine” is actually a software system that is designed to carry out web searches. Since there are thousands of websites online and this makes so much data which is stored in the system. Then there was a requirement for a software system that would search stored data when users need information about something.

This entire software system is called SEO.

-Now, let’s talk about, “optimization”.

Optimization is the act of making the best or most effective use of a situation or resource.

Therefore, Search Engine Optimization is the process of making your website/web pages better for search engines, so that they can rank higher.

Now you need to make sure that you make use of SEO effectively. Because if you have some sort of information on your website then you would expect and wish for your website to be on the top of the list and ranked #1 when something is searched related to the information on your website.

Photo by Stephen Phillips — Hostreviews.co.uk on Unsplash

Do we optimize search engines?

Since the search engine is a software which is a very secure network and came into existence after a lot of hard work. For instance, can we jump into the back end of the Google search engine and change the codes and do some coding stuff and cause it to rank our website? No, of course not, we can’t do that but what we can do is use our own website accordingly to make it rank in Google.

This means writing content accordingly so that your website can easily rank through the effective use of SEO.

How to write content accordingly?

This means using such keywords in your content that are in demand and usually written by users of Google in its search bar.

In short, In SEO, you do not optimize the Search Engine but you optimize your content to be recognized by a search engine.

For instance, if I have a flower shop and run a nursery, take care of plants, and sell them. I want my flower shop website to rank the most in my area to catch as many eyes as possible to grow my business.

This would not only help my business grow but my online business as well. Since I can run ads on my website and get paid for just impressions. Many people are running their blogs and ranking through the correct use of SEO and making a living online.

It is happening forever but you are never too late.

You can learn SEO and practice it to become an SEO expert and become a successful online business owner.

Is SEO required for the Medium platform?

Since SEO helps your article to rank in Google. But we just talked about SEO for your own blog.

Is SEO required for the Medium platform?

If anyone of you wants to treat Medium as your personal blog and really want it to grow. By growth, I mean gaining more followers, views, and read-time then SEO is the best option for you.

Not only, this will help you in ranking and gain more views but also it will let people or your readers click on your referral link to join Medium membership through your link, for which they wouldn’t be charged any extra but you will earn a small commission every month for as long as they keep the subscription on going with Medium.

Follow me for more tips and quality information.

Thank you! Let me know what you think of SEO. Will you consider using it in your writing on Medium or if you are already using it then have you seen any better in it?

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The Brave Muslim
Human Opinions

“Verily, the believers are like a structure, each part strengthening the other,” and the Prophet clasped his fingers together. [al-Bukhari]