Alex Smith, CEO/Founder, North London Cares

In a day I get to go from a council estate in Archway, where I am paired with a 94 year-old lady who’s not left her house in six month, to then go straight to a meeting with CEOs of banks and consultancies to try to raise money.

That is why I always feel like I am dressed like an idiot, because you can’t wear a suit on an estate in Camden and you can’t wear trainers to see a CEO of a big business. So maybe that is my biggest frustration — that I am always dressed like an idiot! But you win some, you lose some and embarking on North Camden Cares is definitely the most deepening and searing experience I’ve had.

Alex Smith, CEO/Founder, North London Cares