Displaying Data: Where is the balance?
There is a schism in the world of infographics. On one side are talented graphic designers who artfully create awe inspiring images that are designed to grab attention rather than display data. On the other side are skillful statisticians who create relatively dry images that are designed to clearly display information without distractions from context. This schism is not a war, but two separate ends defined by unique means; however, such peaceful development has still revealed a winner.
It can be argued that identifying the winner is a matter of deciding whether art or data is the most important part of an infographic. Such a perspective is narrow and creates ideas of opposition where the two sides meet. The real way to measure victory is with the general public for who the two sides engage. From this perspective it is clear that graphic designers take the win.
Simply put, graphic designers’ imagery engages better with the general public. After all, their images are created with the intention to engage. Thus, their success in the public eye comes naturally. There is only one problem. Attracting the public’s attention often requires omitting, warping, or distracting from important details which can result in miscommunication. This requirement is not (always) intended to mislead anyone. Rather, such decisions help graphic designers make images more eye-catching and fun, and it is this very reason graphic designers are more successful. On the other side, statisticians are left vying for the public’s attention with their drab, information-rich graphics.
When public-facing entities must present information visually, there is no doubt that most will turn to graphic designers. Any entities that turn to statisticians risk losing their share of the public eye to their competitors. The result is a market filled with glamorous imagery. The consequence is a misinformed public. The only solution is bridging the gap to bring both sides of the schism back together. In doing so, infographics can find a balance between awesome and enlightening, and everyone will be better-off for it.
