Winners and Losers as the Automotive industry is being transformed through AI

Carolyn Peer
Humaxa
Published in
2 min readMay 10, 2024

I’ve just returned from the SAE World Congress in #Detroit and I wanted to share a conversation between @Forbes writer @stevetenger and @Humaxa’s @JenniferGargulinski on how the #Automotive industry is being transformed through AI. Steve started off by sharing the concept of #WorkSmarter instead of launching right into the topic of AI. The importance of this tactic can’t be understated. Why? Because so much of the world is focused on AI, just because it’s #AI (and a hot topic of the moment.) That’s NOT what Steve did and thank goodness!

Instead, Steve looked at a long, long, long examined problem in the Automotive Industry and elsewhere: How to work smarter… how to do more with less… how to be efficient. Of course, this problem is not exclusive to Automotive — it’s present in every industry. But there are some aspects of Automotive that are unique.

Steve and Jennifer delved into how Humaxa is helping overcome issues related to regulatory and standards compliance. To quote Steve, “Those who have migrated a product between regions, customers, teams, etc. know the herculean tasks of consuming the relevant standards and requirements, training the distributed team and understanding how these constraints impact your product. Weeks. Months.” The pain of engineering a product that turns out to be non-compliance — well, let’s not go there but suffice it to say these are expensive mistakes.

What other aspects of the Automotive Industry are unique? What have your found?

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Carolyn Peer
Humaxa
Editor for

Carolyn Peer (CEO of Humaxa: https://bit.ly/3rqh98W) is an award-winning HCM industry leader w/ an MA in Instructional Technology & BA in Cognitive Neuroscience