A Surprising Way To Get Your Email Opened By Investors
Investors are inundated with emails clogging their inbox more than you’d believe. Being disarmed upfront and knowing just exactly how much time they will lose (or gain) by opening your email is extremely helpful. This is why including a read time above the fold will influence investors to start opening, reading and potentially responding to your emails.
As a society, our attention spans are shortening with an infinite number of options to choose from and it’s impacting business. Given your audience is short on time, adding read times to your subject line will dramatically improve your open rate.
Read times are something you might be already familiar with on popular news websites. Read times are a growing component of publication platforms — because they work. Read time is based on the average reading speed of an adult which is approximately 275 words per minute. Take the total word count of a post and translate it into minutes. Read times are displayed next to the story header and the time people spend reading stories is integral to their experience.
How likely are you to read an article with a 20 minute read time compared to one with…
