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Bitcoin Brainstorm With College Students

Photo by AbsolutVision on Unsplash

Two days after MicroStrategy CEO introduced Bitcoin to over 6,900 enterprises and three days before the public announcement of Tesla buying $1.5 billion in bitcoin, my students were generating ideas for how corporations can use Bitcoin to their benefit.

In the Tech Consulting undergraduate course I teach, University of Maryland students practiced brainstorming — using divergent thinking to generate lots of potential ideas. To help practice this skill, I chose a challenging topic to brainstorm around, Bitcoin.

The students were given a team workspace with a company selected by me, including Snapchat, Pinterest, Instagram, YouTube, and TikTok. Each team chose their favorite idea accompanied by other ideas building on that idea using the phrase “YES AND.” The consultants in training recommended their respective companies to consider treasury allocation and accept payments in bitcoin, among other suggestions as to a possible course of action. See my students’ ideas in the presentation below. I think you’ll be surprised by how creative enterprises can be with cryptocurrencies.

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