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Run From What’s Comfortable

I often advise startups that the best solution to overcoming an obstacle is to address it head on. You can’t ignore or go around it. You must go through it. And that’s exactly what the world recently witnessed during the treacherous rescue of a Thai soccer team.

After being stranded in darkness 2.5 miles deep, 12 boys and their coach were rescued from Thailand’s Tham Luang Cave. The soccer team had survived by meditation and sometimes by licking water off the cold limestone walls.

Overall, 10,000 people participated, including 2,000 soldiers, 200 divers and representatives from 100 government agencies. The rescue itself is nothing short of a miracle, but what surprised me most is what one Thai Navy Seal said after being asked, “why do you train in such extreme conditions?” He replied:

Indeed, the risks were incredibly high. Extracting the team required long stretches underwater, in bone-chilling temperatures, and keeping them submerged for around 40 minutes at a time. The boys were even given anti-anxiety medication to avert panic attacks. Three Seal frogmen were hospitalized and Saman Gunan, a retired Thai Navy SEAL, died in an underwater passageway. A Seal later said, “The whole world was watching, so we had to succeed. I don’t think we had any other choice.”

Seek being uncomfortable — that is where you will find greatness. You don’t become successful by doing what’s comfortable. It’s embracing the things you don’t know and the challenges within failure.

Entrepreneurship is an adventure. The journey can present unpredictable obstacles and will test you unceasingly. Entrepreneurs, akin to what the Thai Navy Seals and soccer team endured, can learn that the impediment to action advances action. What stands in the way becomes the way. Run from what’s comfortable.



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