How Crypto Can Turn The World Into Investors
Through Loyalty & Rewards Applications
Earning points or rewards through loyalty programs aren’t enough for consumers anymore. Soon social micro-investing into digital assets will be the new shopping.
For some time now, companies have been nudging consumers to earn points by shopping online, taking surveys, watching videos, reading email and much more. Consumers can then redeem points for gift cards, travel miles or cash. When consumers shop on one of the partner sites, the company gets a percentage of each sale. Some companies have become quite successful following this business model like Shopkick and Pilotly.
Some loyalty programs are worthwhile, such as credit card points, but as more consumers participate in brand loyalty programs, more of those points are going unclaimed — $100 billion — according to Bond Brand Loyalty’s 2017 Loyalty Report.
Companies do loyalty programs to make consumers feel love and become an extension of their brand. However, consumers aren’t taking advantage of the points they’re accumulating. “Some people don’t redeem because they are disengaged with the program, even to the extent that they don’t know their current points balance or what redemption options are available to them,” said Sean Claessen, EVP, Strategy and Innovation at Bond…
