America Loves Pyramid Schemes So Much We Put A Pyramid On The Dollar
I am obsessed with the new get-rich-quick doc ‘LuLaRich’
America is built on a dream but so are pyramid schemes and multi-level marketing businesses. And that dream, in all three cases, is simple: to make money. Lots of money. The kind of money that others see, point at, and think “I want that.”
Real “look at me” bucks.
For the past nine years, DeAnne and Mark Stidham, the married cofounders of women’s fashion company LuLaRoe, have been telling thousands of people, mostly moms, how to make that kind of money.
The charismatic and energetic couple preach the gospel of get rich quick with a televangelist’s charms. Step one, join their very cool, very hip company. Next, buy and then sell their merchandise and then, most importantly, convince others to become part of the LuLaRoe community. Repeat.
If you’re lonely or isolated or struggling to make ends meet, it’s an irresistible pitch. But in the end, only a fraction of a percent at the top earn enough to post selfies from their luxury vacations.
In LuLaRich, a four-part docuseries on Amazon Prime, directors Jennifer Furst and Julia Willoughby Nason pick apart an organization that has been credibly accused of being a…
