How TV & Radio Broadcasters are Managing Social Media

It’s becoming clear that the old way of communicating with a passive audience is dead. As more people shift their media consumption to online because they’re bored or distracted by other media, television and radio are struggling to stay relevant in a world where audiences want to reply and interact.

Broadcasters who are able to gather the right content from all of their social channels and surface it in a compelling way to any screen or device create a tight bond with their audience.

Here are a few ways in which broadcasters are using social media to connect with their audience and have unique and out-of-the-box approaches to TV and radio shows:

Native Storytelling On Facebook

Since Facebook videos are very different from TV broadcasts, in the sense that they are much shorter in length, they oftentimes see higher engagement rates. The challenge lies in adapting the video strategy for an audience that will be watching on their phones, and often in the Facebook app or website itself.

Delivering Short News Round-Ups

Facebook & Twitter have come to be much more than mere social networks. They are also perceived as news channels, places where people post and interact whenever something important happens. Because they are short and of interest, news videos are also being widely shared across social media channels.

Using Presenters’ And Reporters’ Accounts To Deliver Latest News Updates

Nowadays we’re seeing reporters, TV presenters and radio broadcasters using Twitter as a way of directing traffic to their sites, as well as building their personal profiles on social media. No wonder many of them have just as much social followers as the stations they work for.

Social Media as a Source for Audience Feedback

Social media is great at helping broadcasters gather feedback from their audiences in real time and implementing it into future shows or even into live debates.

Live Streaming Events On Mobile

Although live video streaming has been around for some time now, mobile technology coupled with social distribution have taken it to a whole new level in 2015. Meerkat and Twitter-backed Periscope are the two big names in app-based mobile live streaming. They allow anyone to stream live footage from anywhere at any time.

Interested in reading more about broadcasters’ social media strategies and what you can actually learn from them to help you perfect yours ?

Download our latest whitepaper and find out:

  • How broadcasters are marketing their shows via various social media channels
  • How publishers & news outlets use WhatsApp broadcast lists
  • What businesses can learn from broadcasters in terms of social media marketing

How TV & Radio Broadcasters are Managing Social Media: 
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