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The State of Digital Advertising: Trends that will Shape 2024

As we look ahead to 2024, the digital landscape will undergo transformative changes that influence how brands connect with consumers

Dec 14, 2023

Marketing Trends

Dec 14, 2023

Hungry Robot

Meta’s EU Paid Subscription: A Precursor to U.S. Data Privacy Changes?

Meta just announced the launch of a paid subscription service for Facebook and Instagram, initially targeting the European Union, the…

Nov 1, 2023

Meta’s EU Paid Subscription: A Precursor to U.S. Data Privacy Changes?

Nov 1, 2023

Hungry Robot

A Tale of Two MMMs

Marketing Mix Modeling vs. Media Mix Modeling

Sep 29, 2023

A Tale of Two MMMs

Sep 29, 2023

Hungry Robot

The Historic Evolution of Marketing Mix Modeling

The only thing that is constant is change. As business models, technologies, and consumer behaviors evolve, marketing has adapted and…

Sep 29, 2023

The Historic Evolution of Marketing Mix Modeling

Sep 29, 2023

Hungry Robot

Unlocking Motivators with Modular Creatives

This article emphasizes the vital role of understanding audience motivators through creative innovations in ad structure and testing. By…

Sep 29, 2023

Unlocking Motivators with Modular Creatives

Sep 29, 2023

Hungry Robot

Features Comparison: Meta’s Robyn vs. Google’s Lightweight

Meta’s Robyn and Google’s LightweightMMM stand as two open-source advanced MMM platforms. While both tools aim to offer robust modeling…

Sep 29, 2023

Features Comparison: Meta’s Robyn vs. Google’s Lightweight

Sep 29, 2023

Hungry Robot

Navigating Uncertainty: How Bayesian Linear Regression Enhances Marketing Decisions

Marketing Mix Modeling combines AI with advanced statistical analysis for campaign measurement, with clarity. It predicts holistic revenue…

Sep 29, 2023

Navigating Uncertainty: How Bayesian Linear Regression Enhances Marketing Decisions

Sep 29, 2023

Hungry Robot

Rethink the Mix: From Four P’s to the Seven T’s

Marketing Mix Modeling (MMM) serves as a linchpin for aligning marketing strategies with business objectives. However, the efficacy of MMM…

Sep 29, 2023

Rethink the Mix: From Four P’s to the Seven T’s

Sep 29, 2023

Hungry Robot

Marketing Mix Modeling: Econometrics in Practice

Marketing Mix Modeling (MMM) is a specialized form of Econometrics applied to marketing. Both fields aim for data-driven decision-making…

Sep 29, 2023

Marketing Mix Modeling: Econometrics in Practice

Sep 29, 2023

Hungry Robot

Privacy: Reshaping the Future of Digital Marketing

Sep 29, 2023

Privacy: Reshaping the Future of Digital Marketing

Sep 29, 2023

All Things in Marketing Trends: MMM, Performance Creative, Digital Media
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