Can’t Find a Need? Create One!
Selling solutions by creating crises to make huge profits.
“If you’re not solving a problem, it’s not a business. It’s a hobby.”
Just imagine having a business that can LEGALLY print money.
It is not difficult.
There are already some companies that appear to effortlessly generate revenue by solving problems that didn’t even exist a few years ago.
It almost seems like magic — invent a crisis, sell the solution, and then sell an upgrade when the original solution falls short.
Rake in the profits each step of the way.
It’s a tried and true business strategy more companies are catching onto these days — manufacture a problem, sell the cure, and then sell the cure again when it causes new issues.
Devious? Maybe.
Effective? Absolutely.
Creating anxiety and fear around a previously non-existent issue in order to sell solutions can generate big revenues if executed correctly.
Let me walk you through exactly how this strategy works, using a hypothetical mosquito repellent company as an example.
