1 Minute Guide: How to Sell a $1,000 Information Product on a Webinar

I’m serious. It’s this easy.

Build a Relationship

  1. Talk to specific people who are on the webinar
  2. Tell them why they might be here (how they know you)
  3. Make the interactive and participatory
  4. Make something for them to take notes on
  5. Explain how you learned a thing (copy Joseph Campbell’s ‘Hero’s Journey’)
  6. Teach the thing you learned on your heroic journey

The Bridge (AKA the Most Important Part)

  1. Tell them why they’re here, again.
  2. Ask them where they are today
  3. Tell them to imagine where they want to be
  4. Ask them what they’d pay for that to happen
  5. Tell them you have the roadmap/walkthrough/blueprint to get where they want to be (Hint: it’s an extension of what you taught)

Sell the Thing

  1. Explain the benefits of your product
  2. Explain the features of your product tied to the benefits
  3. Introduce scarcity (limited time offer, bonuses, pricing etc.)
  4. Answer live questions about the teaching and product

This works. Shouldn’t I make it into a webinar and sell a product on it?
Nah.
This is more fun.
When it works for you, comment below. I’d love to hear about it :)

I’m Brendan Hufford. I write articles and think thoughts on how to create a business that matters, without ruining my family.

Mostly for other dads.

The key to making it all happen is being as productive as possible with the little time I have.

As a busy dad, podcaster, blogger, and entrepreneur, I get asked all the time how I make time to get it all done.

So I decided to let you get an over-the-shoulder view of how I make it happen.

Click here to check it out.