Hustle and Blackbaud Luminate Online team up to help you engage supporters

Blackbaud Luminate Online provides everything a nonprofit needs to build online marketing and fundraising campaigns and track constituent data. Meanwhile, Hustle helps you have valuable conversations with supporters via the channel people engage with the most — text message.

When these two tools join forces, you have a powerful integration that will help you break through to supporters to move them to higher levels of commitment and loyalty all while helping your team better target their audience, giving them a 360 view of all marketing touch points, and providing an opportunity to enrich constituent data.

That’s why we’re excited to announce that Hustle now integrates with Blackbaud Luminate Online!

Sync targeted Hustle campaigns back to Luminate

Successful fundraising is often enhanced by customizing your communication to specific supporter groups based on giving levels or demographic data. By segmenting constituents into groups on Luminate Online, you can easily target a specific group to text message via Hustle. The new Luminate Online and Hustle integration allows you to quickly sync constituent groups from Luminate Online to Hustle for more targeted campaigns.

For example, you may want reach supporters who have donated in the past 6 months and live within 50 miles of your headquarters to invite them to a local fundraising event. Use Luminate Online to identify this target group of constituents, then sync the list to Hustle to send a personalized text message.

Or, you might use Luminate to identify a specific group of high-value donors to send a direct mail piece. Once the mailer is sent, you can export the group to Hustle and send those donors a text message letting them know to look out for the piece in the mail to increase response rates and average gift size.

Get a complete view of all marketing touch points

An impactful fundraising strategy must include a variety of touch points including email, direct mail, phone calls, events, and most importantly text message for a personalized touch.

All of these touch points are known as interactions in Luminate Online. Once your Luminate Online instance is connected to Hustle, you can sync Hustle messages back to Luminate Online as interactions. This allows your team to have the full context of a constituent’s text conversation history plus the timeline of other marketing touch points. A complete view into the marketing lifecycle helps your team see which touch points are most effective, and allows them to continuously iterate on their marketing efforts.

Enrich your contact database for more targeted campaigns

The power of Hustle lies in the fact that you can have real, human to human conversations that help you build loyalty between your supporters and your organization. And what better way to learn what programs your supporters are most interested in, what motivates them to donate, and when and how they like to be contacted than to have a personal conversation with them? All of this valuable data you can gather through text message helps you enrich data in Luminate Online.

The integration also records opt-outs in Hustle and sends them to Luminate Online to be stored on the contact’s profile, so you have an accurate view of who you shouldn’t be contacting via text.

Ready to start using the Hustle and Blackbaud Luminate Online integration so you can fundraise better? Visit the Integrations tab in your Hustle account and check out our help documentation.

Curious how to add text message to your nonprofit marketing strategy? Check out Hustle’s Ultimate Guide to Using SMS for Fundraising.