Hustle Into Election Day: Accelerating Voter Outreach Through Texting Out The Vote

Bibi Brown
Hustle Blog
Published in
3 min readSep 16, 2020

We are less than 60 days away from the November 3rd Election Day. As we quickly approach such a monumental day in American history, we want to equip progressive organizations and campaigns with everything we can to help them radically transform their voter outreach powered by Hustle. Text Out The Vote (TOTV) is a true testament to the power of peer-to-peer texting. As seen in the 2016 Presidential Election and the 2018 Midterm Election, peer-to-peer text messaging significantly increases voter engagement. Through “Textbanking,” Hustle’s personalized non-invasive campaigns are designed to do the “heavy lifting” when it comes to mobilizing voters in the most uncertain of elections.

What’s Text Out The Vote?

TOTV is a critical addition to traditional voter outreach that places resources and action items in the palm of voters’ hands via texts directly to their device. More and more, people are gravitating to text-based communication as their preferred method. As a complement to traditional mailers, emails, and/or awkward cold calls, TOTV enables progressive groups to send over 1,500–2,000 texts in a single hour, which has been recorded by customers to drive open rates over 90%.

How To Text Out The Vote?

Start today! With Hustle’s help, your organization can find a quick and easy way to kickstart your outreach to voters, supporters, and/or volunteers.

Here’s how it works:

  • Get Hustle — Setup an account in the Hustle platform for your organization.
  • Select Your Goal Type — Hustle’s platform is designed to support various use cases and set you up for success. Conversations are easy, personalized, authentic, and come from real local phone numbers. In four simple steps, you can launch your own text campaign!
  • Launch and Engage — Hustle’s platform allows your organization to engage and send thousands of personalized text messages quickly and efficiently. Responses produce results in real-time and every conversation has the potential to transform a contact into a new supporter, donor, or volunteer.

Next Steps: Text Out The Vote Resources

Is your group ready to take your voter mobilization efforts to the next level? Our TOTV guide is your single-source solution to not only getting the word out but ultimately sparking a new wave of positive change in America.

Here are some resources to help you get started as we race towards November 3rd:

  • TOTV Guide: Click the link to download our 2020 TOTV Guide which highlights how you can use peer to peer messaging to engage in this electoral cycle. Better understand how to :
  1. Build Out Your Teams
  2. Find and Engage Your Supporters
  3. Ramp Up Volunteer Recruitment
  4. Share Voter Registration Information
  5. Send Election Day Reminders
  • Join the Hustle Like a Pro webinar happening Thursday, Sept 17th at 12:00 pm PT / 3:00 pm ET. Register here!

Hustle Into Election Day

If you have any questions about Hustle, person-to-person messaging, or our part in powering TOTV, contact us today, and let’s talk texting. If you’re looking to get started, sign up here and a member of the Hustle team will follow up with additional information and pricing.

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