Hustlers’ Guide to Netroots Nation 2017

Are you heading to Netroots Nation 2017 in Atlanta? So are we!

Shea Waldron
Hustle Blog
5 min readAug 8, 2017

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Hustle is honored to participate in a number of panels and hosting events with some incredible organizations this year, including some of our online organizers and grassroots activists. Stop by our booth to meet the team and say hey, or join us for any of the following events on the Hustle agenda.

Thursday

Taking Seats at the Table: Black Women at the intersection of politics and activism
w/ Latoia Jones
Hanover A-B @ 10:30AM

White women voted for Donald Trump by 53 percent, while 94 precent of Black women voted for Hillary Clinton. Democrats won the 2013 Virginia Governor’s election, particularly because of black women. Black women are the committed base of the Democratic Party and progressive movement; yet despite gains at the federal level, black women’s leadership is not always reflected in the Democratic Party and the mainstream progressive movement. What is the next generation of black women leaders working in #BlackLivesMatter, reproductive justice, labor unions, LGBT organizations and politics doing to bring black women activism to the forefront of political leadership? Hear from them and how to increase black women political leadership in your own community. More info

SMS Outreach: What works, what doesn’t, and what’s a waste of your time and money
w/ Hillary Lehr
Embassy C
10:30am

The hottest new tactic of the 2016 election cycle was one-to-one texting. It’s a powerful, scalable, and cost-effective organizing tactic that can complement both field and digital programs. But do you know how to run a program, what worked, what’s hype, and what’s possible? If you answered “no” to even one of those questions, you should attend this training. In 2016, Vote.org sent 6.3 million messages via one-to-one SMS, including just under 1 million on Election Day alone, making our program one of the largest in the country. We promise a lively session packed with the information you need to get your own program up and running. More info

Drinks for Progress with Hustle and M+R
w/ Everybody!
Pacific Rim Bistro @ 6pm-9pm

Hustle and M+R are excited to be in Atlanta this year for Netroots Nation! We’re celebrating on Thursday night with a proper happy hour. Swing by Hustle’s booth during the day for some great swag and then walk two blocks over to Pacific Rim Bistro at 6pm to join Hustle and M+R for food, drinks, and great progressive conversation. Vegetarian/vegan options available and an open bar too! RSVP

Friday

Cracking the Code of 2018 Midterms
w/ Max Kamin-Cross
Hanover C @ 1pm

The 2018 midterm elections will be here before you know it. In such a pivotal moment for the progressive movement, down-ballot candidates should be well equipped to run sophisticated, multi-channel campaigns. What role will data and technology play in the 2018 elections? What tools are organizations using now to prepare for 2018? How will Democrats and progressives match up to their GOP opponents when it comes to data-driven campaigning? More info

Time to Mobile-ize!
w/ Hillary Lehr
Regency VI @ 1pm

Political and nonprofit organizations are increasingly turning to mobile technology to connect people to the causes they care about. While social media, the mobile web and downloadable apps can reach constituents more effectively than ever before, text messaging (SMS/MMS) is quickly becoming the best direct response tool to reach citizens for political and civic engagement. In recent years SMS/MMS has been an integral tool for rapid response and time-sensitive civic engagement efforts for labor, advocacy and immigration efforts. Join us as we address the impact, platform capabilities, strategy and outcomes of specific mobile campaigns, making it easier for you to get started with your own mobile plan. More info

Master Class: Hustle
w/ Soleil Kellar and Hillary Lehr
Embassy G @ 2:30pm

Hustle is the leading one-to-one messaging tool used by campaigns and nonprofits around the country. Most recently Hustle has worked with groups like Sanders for President, Planned Parenthood, Everytown for Gun Safety, and the Human Rights Campaign to enable them to communicate with their donors and supporters in a high personalized way. In this training, we’ll do a quick intro on what Hustle is and how you use it, then our trainers will dive into expert tips and tricks on using SMS to communicate with your supporters. More info

The [Unofficial] Netroots Nation Atlanta LGBTQ Pub Crawl
TEN Atlanta @ 9pm

Join Hustle, NGP VAN + EveryAction, The Democratic Party of Georgia LGBTQ Caucus, and others for an unofficial “Pub Crawl” in Midtown Atlanta — the city’s historic LGBTQ neighborhood less than a mile from the Hyatt Regency. We’ll meet at 9pm at TEN Atlanta, and move across the street to Blake’s on the Park around 11pm. The first 50 people in the door with NN17 badges get a FREE drink ticket.

Saturday

Gamify Your Activism
w/ Alec Foster
Grand Hall C @ 3pm

Message boards, e-mail lists, and easily built campaign websites improved the efficiency of grassroots activism through the 90s and 00s. As we move into an era of augmented reality and organizing across large distributed networks, organizers will need innovative and emotionally-appealing methods of inspiring, tracking and rewarding actions in a virtuous cycle. Our in-house advocacy automation tool, the Chapter Activity Tracker, gives network leaders an interactive and flexible platform to engage their chapters and removes financial barriers to organizing. This panel will demonstrate proven methods by which we have increased capacity and results while distributing power and responsibility to a growing network of leaders. More info

We look forward to seeing you in Atlanta! If you are a client or partner and would like to connect, please reach out to your Hustle contact.

If you are a member of the media and would like to reach out with a press inquiry please contact Kia Kolderup-Lane at press@hustle.com.

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