Introducing Hustle Script Intelligence
After sending more than 350 million texts, Hustle has identified more than a few best practices when it comes to getting strong results over SMS. (We’ve written about them here!) To make this knowledge more accessible to our clients, we’ve now updated our core product to build them right in–Hustle now intelligently suggests script updates as you write. Here’s what it looks like:
To learn more about the script insights that are now built into the product, read on! We’ve also launched new ways of testing out your message before you send.
Insight 1: Message length should be short and sweet!
If your message is too long, it may get split into multiple messages on some recipients’ phones depending on their wireless carrier. Plus, short and to the point messages get the most replies. In fact, you may receive 1.7x more responses for scripts with fewer than 160 characters vs. those with over 320.
Additionally, 160 character messages enjoy a 10x decrease in filtration, which phone carriers can inflict on extra long or link-heavy texts, both of which we guard against.
Insight 2: Save links for the second message
Speaking of filtration, it’s important to engage with your audience before sending out a link to your donation page or website, for example, ask them if they’d like to participate, then if they say yes, send the link in response. Links in the first message can significantly decrease deliverability, and as we all know, it’s just not as friendly. Be sure to start your conversation with a nice, simple introduction and take it from there.
Once you’ve sent a message and your contact has responded, you’re safe to send any kind of link you’d like. Use Hustle’s new Link Tracking feature to track valuable data on how your audience is responding to your links.
Insight 3: Personalize your message to connect more authentically
Being personable is the most important part of texting to build and strengthen relationships.
In the first message, be sure to introduce yourself and include the contact’s first name. This structure is already built into Hustle’s script template. Scripts using <contact name> garner 180% more responses and scripts using <agent name> drive a 130% response increase! The script intelligence will also remind you to include these fields.
Also new:
You can use the new Preview feature to send a test text to yourself to see these fields as they’ll appear on your contacts’ phones, an IRL sneak peak of your campaign. This way you’ll be sure that your texts look their best.
Are you part of a company or organization who should start texting? Let us know at sales@hustle.com.
