PowerToFly: Sourcing Diverse Women Leaders With Peer-To-Peer Text Messaging

Person-to-person messaging with Hustle enables organizations to mobilize in action by igniting organic conversations with supporters needed to nurture interest and unite people around a cause. This article demonstrates Hustle’s real power, as reported by a real customer since 2018 — PowerToFly (https://powertofly.com). Founded in 2014, PowerToFly positively disrupts the recruiting industry as an innovative platform specially designed to connect growing companies with women in tech, sales, marketing, and digital verticals.

More On PowerToFly

Milena Berry and Katharine Zaleski launched PowerToFly in 2014 to connect Fortune 500 companies and fast-growing startups with women looking to work for companies that value gender diversity and inclusion. PowerToFly is building this platform to propel diversity recruiting and hiring. Through optimized search and sourcing tools, targeted job promotions, and high visibility employer branding services, PowerToFly reduces the hiring time in hard to reach talent pools of underrepresented female engineers at a centralized and lower cost. Through the platform, companies gain full access to actively and passively build a pipeline of vetted women in tech and digital.

PowerToFly’s Problem

As the pandemic forces the world to stay at home and go online, virtual events are no longer a “unique” way to attract new members. In the same vein, marketers continue to use the same tools (email, social media) to market the same events, which nearly can be sent to the same demographic, repeatedly. PowerToFly needed a unique way to show their community that their events differ from the rest, that attendance is essential, and that by showing up, audiences have the opportunity to network with some of the world’s most innovative companies hiring people with their skill set.

Hustle’s Solution

Hustle enabled PowerToFly to reach out to each event registrant individually, and in a way that gets their attention. Everyone’s inboxes are already full of impersonal virtual event invitations and multiple event reminders. Hustle helped the organization stand out from the crowd and show registrants that their attendance matters.

Luliia Velikaya, Lead Talent Advocate wrote:

“The guests are thankful to know that there’s a real person behind our event invitations and are always flattered that we care enough to send them text reminders — yes, we want you there!”

Hustle Peer-To-Peer Messaging In Action
By now, you may be curious as to what implementing Hustle looks like to valuable target audiences. Take a look at the following examples of how PowerToFly used customized one-to-one messaging for their organization with a few supporters you may already be familiar with:

Microsoft:

American Express:

Flatiron Health, Inc:

The Results

Hustle enabled PowerToFly to amplify their virtual events and keep event attendance percentage above the industry average. Since onboarding with Hustle in 2018:

• 32% audience engagement rate average — this is 4x the industry average for the Business Services industry which typically pulls 20% email open rate and 8% engagement rate via clicks for an opened email.
• 0.8% opt-out decrease

As a result of the pandemic, people are inundated with virtual event invitations, so it’s important to continuously engage with community members through the one-on-one attention they deserve. For organizations seeking to make a connection with your community in a super-saturated market, Hustle is your results-oriented solution.

Let’s Talk Peer-To-Peer Texting

Are you a part of an educational institution, nonprofit, or a for-profit enterprise business seeking to initiate action in your field? Growing your network by extending your reach to more advocates aligned with your ultimate mission is critical to pushing the needle of success, and it all starts with a conversation. It all starts with Hustle.

Request a demo today and let’s talk texting!

To join PowerToFly’s network, click here!