Words (and Emoji) with Friends
Ever wonder what other Hustlers are talking about? Today we’ll explore choice use of language and emojis over the Hustle platform, taking a deep dive into anonymized message content sent over the platform. Contacts and agents express themselves in diverse and varied ways, whether they’re discussing an exciting upcoming event or just chatting 😉. One major through-line stands out across all Hustle conversations: an emphasis on inspiring folks via SMS engagement to mobilize in the offline world.
Sharing the ❤️: Communicating With Emoji
Emojis! We love to get ’em 😍. They can give us a laugh 😂. Almost 20% of Hustle content features emoji, including 8% of organic (unscripted) messaging. And they catch people’s attention! Hustle contacts are 1.4x more likely to respond to reminder messages that include emoji, and 1.1x more responsive to custom scripted content with emojis in them 😊.
Hustlers care deeply about our country, and want to organize for change. The single most popular emoji on the Hustle platform since the start of 2018 is the American flag. Symbols rich with political subtext, such as the 💪 and ✊ characters, also appear among the top ten most frequently used. Whether you’re trying 📣 the word to win a ✅ at the 🗳️, or generate 😃 with some 🎉, there’s a place for everyone at Hustle 👍.
Clients across all Hustle verticals are getting in on the fun 🤩.Folks in education are feeling the love 💙💚💛! Our enterprise clients want to keep things 💯✔️. Sisters and brothers in labor are ready to yield their organizing might 💪✊. Hustlers in politics can see a wave on the horizon 🌊. Friends in advocacy want to create a 🌎 of inclusion 🌈. What are you Hustling for 🤔?
Interested in learning more? Check out Hustle’s guide on incorporating emojis into scripted message texts.
What’s the Story: Language Usage Over Hustle
What’s on Hustlers’ minds? Exploration of the language used by our Hustlers betrays a tendency towards action. A breakdown of the words most frequently exchanged over the platform helps illustrate this trend. Many folks want to chat about how they can vote in their upcoming elections. Others are trying to find friends who will join in and volunteer. At the end of the day, people want to learn how to help, looking for ways to contribute to efforts that will make change and count.
How do contacts express themselves when they share commitments to act? Folks are eager to demonstrate gratitude by expressing their thanks. Many will absolutely chip in, while others promise to do their best to try (others still have already contributed). And several contacts can’t contain their excitement in words alone, preferring to convey their enthusiasm via emoji 👍.
