Hu:toma x Drift Integration
Our Integration Strategy
Hu:toma wants to make itself available wherever our clients are chatting with their users, leads, investors, friends, long lost lovers….. mainly users & leads.
For most companies the majority of traffic still arrives on their website or within their product itself, which means over recent years companies have made chat interfaces available on both. Leads & users alike can chat with a team member, asking questions about pricing, how to do X, Y doesn’t work and how does I fix it. Before you know it you’re hiring staff specifically to answer user queries, yet a high percentage of such questions can be predicted and have been answered before…
Who are Drift & why are we integrating
Drift is a conversational marketing platform that is changing the way over 50,000 companies do business. Instead of relying on forms and followup email like traditional marketing, Drift connects your business with the best leads in real time.
One major feature is Drift’s LeadBot which can qualify and almost more important disqualify your site visitors, identify which sales rep they should speak with and book a meeting. Only those leads leads most likely to convert are passed on to Sales Reps and it helps to get the ball rolling within minutes versus traditional marketing which can take weeks.
Integrate Hu:toma with Drift & do more
Supporting users conversationally at scale can be time consuming. Sure Drift can prompt a lead viewing the Pricing page with a relevant push notification “Here’s a guide on finding the best plan for you” or “Speak to one of our team who can help you decide which plan suits best” but what happens when they ask questions in response.
This is where Hu:toma comes in.
Using Hu:toma AI’s FAQ automation, you can let your bot answer a questions you’ve answered in the past on autopilot. Never again do you have to answer the same question more than once, simply update the training file.
Hu:toma makes your whole Knowledge Base conversational which means your bot can direct users and leads to longer form content such as those how-to guides you’ve already written and published.
The benefit here is three fold.
1/ Better Customer Experience: Your leads enjoy a better experience, they’re able to access information immediately whenever they need it, allowing them to reach decisions faster and reduces the risk of them abandoning the session whilst waiting for the live agent or email follow up.
2/ Happy Sales Reps: Sales reps have their diaries full of only those leads most likely to convert, meaning a happy sales team that spends most of it’s time closing.
3/ Better Onboarding: New users know where to go when they’re stuck, they can access a guide at a moments notice that helps them get to the “aha” moment that much faster helping the Product team achieve higher retention.
Try out the integration by chatting with the team.
You can learn more about the Drift Developer Platform HERE, if you’re a SaaS product yourselves it may well be worth making your own integration.
