Love and Marketing: 5 Dating Tips for Brands
by Rebecca Emily Darling, Director of Storytelling at Huxly
Have some strawberries 🍓 I’ll pop the champagne 🍾 and let’s toast to love and marketing 🥂.
::clinks glass, takes a sip::
Nice. Now let’s sit down and have a chat.
So you know when you meet someone and right away it’s like — ⚡️zap!⚡️ — it’s on? It’s great when that happens, but sometimes it takes a little more work to spark a potential love interest’s, well, interest.
Now that the landscapes of both marketing and dating have been transformed by a world that’s gone increasingly digital, attracting and retaining customers has started to bear more than a passing resemblance to dating and romance. And just as one approaches dating with care and precision, brands need to be thoughtful and strategic about wooing their audience. So without further ado, here’s 5 dating tips you should add to your digital marketing strategy:
1. Nailing the Dating App Profile 💌 Effectively Tailor Your Message
Dating app profiles are digital introductions — an elevator pitch for romance, if you will — and in the dating world, the profiles that stand out are authentic and relatable. You really only have a split second to catch a potential match’s attention, which means crafting messaging that quickly hooks and resonates is crucial. Your brand’s story should reflect its values, personality, and the unique experiences it offers. It’s about posing with your good side forward and showcasing who you are and what you can offer your customers, making it easy for them to relate, connect, and want to spend time getting to know you.
2. Swipe Right on Your Type 💘 Knowing Your Audience
You know, it’s really not all about attracting them. In the dating world, finding the right partner is every bit as important as attracting someone in the first place, and likewise, in marketing, knowing your brand’s target audience and how to find and communicate with them is key. It also helps you allocate your marketing resources more efficiently, avoiding wasting time and money on reaching people who aren’t interested in what you have to offer (i.e. why pencil a date into your busy schedule and buy dinner for someone you’re not even that into, and who’s unlikely to respond to your particular charms?). After all, just as in dating, a successful relationship in marketing is about finding the perfect match.
3. Get Your Flirt On 💋 The First Date
Attracting customers is basically the first date in the journey. Just as first impressions matter in dating, they’re equally crucial in marketing, and getting your date to show up isn’t enough — you want to spark their interest and get them feeling the kind of chemistry that will make them want to stick around for dessert (whatever you think of as dessert is your business 😘). Use compelling content, visuals, and gamification to catch their eye. Make them curious to learn more about your brand. At Huxly, our OneOnOne chat marketing experiences inspire customers to spend an average of 5 minutes interacting directly and exclusively with a single brand — in the world of social marketing, that’s basically getting a date to come home with you and never want to leave.
4. Conversational Marketing 👩❤️💋👨 Building a Meaningful Foundation
Now conversational marketing takes center stage. Just as effective dating involves communication and getting to know one another other on a deeper level, conversational marketing engages your audience in real-time, two-way dialogues. This approach fosters genuine connections by actively listening to customer needs and offering personalized responses. OneOnOnes have a 91% response rate to questions, because we go to great lengths to make sure audiences feel cared for and heard. Just like longterm dating, effective chat marketing is all about building trust, engaging in a mutual manner, and showing your audience that you genuinely value them and are willing to speak their love language.
5. Making it Last 💍 Nurturing a Successful, Longterm Relationship
Life is always better when you’ve got a built-in buddy to support you and hang out with you and chill next to you on the couch watching your favorite shows. In both dating and marketing, the goal isn’t just to make a quick connection — it’s to cultivate a longterm, meaningful relationship. Chat marketing keeps the conversation going, turning one-time buyers into loyal repeat customers. Via ethical first and zero-party data collection and extended engagement, it helps your brand understand its audience better, tailoring products, services, and content to meet their evolving needs. Basically, it’s about inspiring them to stick with you for the long-haul.
In conclusion, dating is marketing, and marketing is dating. Attract your audience with a captivating first impression, craft messaging that’s authentic and relatable, know your brand’s specific audience, and use conversational marketing to build a mutually beneficial foundation and nurture a meaningful and fruitful connection. Whether in love or marketing, when you implement the above five dating tips, the result isn’t just a transaction or one night stand, but a lasting relationship that endures the test of time.
Awww. 🥰
Want to experience the power of OneOnOnes in action and learn how to 10x your audience engagement? Head to IG @heyhuxly and DM us the password 10x to experience the connection, innovation, and fun of our newest OneOnOne. ✨
