Zero-Party Data Brings the Party 🎉

Here at Huxly, we’re a team of passionate conversational designers, and we’re just as passionate about helping you grow your business by increasing your intimacy with your audience and helping you get to know them on a deeper level. We do it all via OneOnOnes — our chat marketing experiences that are designed to scale leads, sales, and first and zero-party data collection in Instagram DMs, Messenger, and WhatsApp.

A OneOnOne is a lot more than just a basic data collection tool — it’s a personalized and interactive conversation that engages your followers and makes them feel special (OneOnOnes garner an impressive average 5 minutes time spent on social), and introduces you to a wider audience. OneOnOnes breathe life into your brand story and utilize interactive design features like gamification to keep you front and center in your audience’s memory long after they exit the OneOnOne.

But OK, OK we’re here to talk about data, so let’s get back to data. As soon as your audience enters a OneOnOne on Instagram, for example, we capture their name, PSID (a unique identifier for each Instagram user), and Instagram handle. This is first-party data that you can use to identify and segment your audience. You can also ask your followers for more information, such as their email address, preferences, opinions, hopes, dreams, desires, and feedback. This is zero-party data that you can use to personalize your messages, offers, and future content.

You can then sync this data with your customer relationship management (CRM) system and use it to send targeted messages, track conversions, and optimize your campaigns.

We ethically collect zero-party data by carefully crafting open-ended questions that encourage mutual, consented conversation with your audience. Open-ended questions are questions that require more than a yes or no answer. They allow and inspire your followers to express themselves and share their thoughts and feelings with you. For example, you can ask them what challenges they face, what goals they have, what’s most standing out to them about the OneOnOne, how they feel about your products or services, or anything else under the sun.

It sounds easy and simple, but it’s not. There’s an art to crafting these open-ended questions and placing them at the right points along your audience’s journey to encourage that kind of valuable exchange. Not to brag or anything, but at Huxly we’ve gotten so precise with the creation and timing of these questions that our OneOnOnes score an incredible 91% response rate to questions (for reference, SMS’s has a 46% response rate).

By working with Huxly, you can collect valuable first and zero-party data from your followers (and followers-to-be) in a fun, fast, and easy way. You can also save time and money by automating the process of generating and nurturing leads.

Want to learn more about how Huxly can help you grow your business? Reach out and give us a shout. We’re ready to bring the party to your DMs. 🎉

Want to experience the power of OneOnOnes in action and learn how to 10x your audience engagement? Head to IG @heyhuxly and DM us the password 10x to experience the connection, innovation, and fun of our newest OneOnOne. ✨