Marketing Campaigns Recap — August 2023

As promised in our latest announcement, here is the recap article about all the marketing activities that were launched during the month of August!

To make it easier to digest, we organized the activities by their respective marketing agencies. This should help the DAO community in judging the impact and efficiency of each agency, which will be important for the budget allocation vote that will be held during the period of Sep 1 — 4.

Note: Some of the tweets and media in this article are shown in expanded/preview mode to showcase them as examples. Their selection is mostly random. All tweets and media can be viewed in full by clicking on their attached links.

Some of the items are not delivered yet, but will be in the coming 1–3 days. These are commented as “scheduled”. We will update this article as they come in.

👉 Marketing Agency: Cryptic ($10,000 total budget)

Strategy: Fully focused on Twitter shill campaigns, with a high number of participating accounts. Generating plenty of impressions.

Summary:

• Tweets from 34 different KOLs on Twitter

Deliveries:

First Wave

• Crypto 🔶 Enact (Tweet)

• PurpleDude (Tweet)
• Crypto Raven💎 (Tweet)
• DaCrypto Agency (Tweet)
• Crypto Charizard 🐉 (Tweet)
• Crypto Gems Guru 💎 (Tweet)
• Next 100X GEMS (Tweet)
• Crypto Gems (Tweet)
• Big Bunny Crypto (Tweet)
• CryptoBeast Gems (Tweet)
• SpaceCrypto (Tweet)
• Crypto Miners (Tweet)

• Crypto GEMs 📈🚀 (Tweet)
• Cryptic (Tweet)
• CryptoCat GEMs 📈🚀 (Tweet)
• Mr Brass 🔶 (Tweet)
• Shelby (Tweet)
• Kri🔶Krypto (Tweet)
• DYOR 🔶 (Tweet)
• 🔴Altcoin Gems Alert⚠️📈 (Tweet)
• Ramiro Nayar (Tweet)
• Katherine🔶 (Tweet)

Second Wave

• Crypto Tony (Tweet, scheduled)
• Cryptic_Maestro (Tweet, scheduled)
• Crypto General (Tweet, scheduled)
• CryptoDoc (Tweet, scheduled)
• Crypto Gems (Tweet, scheduled)
• Crypto Gems Guru (Tweet, scheduled)
• Mr Brass 🔸 (Tweet, scheduled)
• DYOR 🔸 (Tweet, scheduled)
• Katherine 🔸 (Tweet, scheduled)
• Mr. BIG WHALE (Tweet, scheduled)
• Cryptic (Tweet, scheduled)
• RALVΞRO (Tweet, scheduled)

👉 Marketing Agency: Colibri ($12,000 total budget)

Strategy: Launching airdrops/giveaways with certain tasks to complete and promoting them via major twitter accounts that specialize in this area.

Summary:

• Coindar announcements
• Tweets from 17 different KOLs on Twitter
• Shared via 5 Telegram channels
• Several articles via news outlets

Deliveries:

Airdrop and Related Activities

• Coindar (Website)
• Coindar (Telegram)

Coindar Insides

• Crypto Promoter (Tweet)
• Crypto🚀Rocket (Tweet)
• Coindar (Tweet)
• SOFIA CRYPTO GIVEAWAYS (Tweet)

• CRYPTOFIED1 (Tweet)
• SQUID! (Tweet)
• Mesi Crypto ₿ (Tweet)
• Bang Garr (Tweet)
• CJ (Tweet)

• Morningstar (Article)

Hydra Chain to Distribute Native Coins to 20 Active Participants in an Airdrop

• Yahoo Finance (Article)
• Benzinga (Article)
• Additional (smaller) news outlets with the same content

Giveaway and Related Activities

• Gian Luca ₿ (Tweet)
• Styler Walker (Tweet)
• Crypto Nina (Tweet)
• Kri 🔸 Krypto (Tweet)
• ATHena (Tweet)

• Onii.eth (Tweet)
• Lil T (Tweet)
• Devorah (Tweet 1, Tweet 2)
• Matt Gems (Tweet)
• Crypto Mountains (Telegram)
• Crypto Retro (Telegram)
• Crypto Fight (Telegram)
• Crypto Lake (Telegram)
• Token Map (Telegram)

Token Map

👉 Marketing Agency: AtoZ ($12,000 total budget)

Strategy: Utilizes a wide range of communication channels, including PR articles on crypto media, Twitter KOLs and YouTube reviews. Supplemented by a Zealy quest event.

Summary:

• 13 different News/PR Articles
• Tweets from 7 different KOLs
• 2 YouTube Video Reviews
• Zealy Quest Event

Deliveries:

• Coinpedia (Article)

HydraGon: Hydra's Quest to Unlock the Next Evolution of Blockchain

• Hackernoon (Article)

Examining Blockchain's Scaling Landscape | HackerNoon

• Coinmarketcap (Community Article)

Guest Post by DAO Times: HydraGon Upgrade Aims to Ignite Hydra Blockchain as a Top Contender |…

• DAO Times (Article)

HydraGon Aims to Ignite Hydra as a Leading Blockchain Contender

• BTC Peers (Article)

Hydra Launches HydraGon to Become a Leading Blockchain for Decentralized Apps

• Bitcoin Garden (Article)
• TCU (Article)

HydraGon: Unleashing the Next Era of Blockchain Power with Hydra - TheCryptoUpdates

• The Blockopedia (Article)

HydraGon Unlocks the Next Evolution of Blockchain

• Yahoo Finance (Article, scheduled)
• Bloomberg Europe (Article, scheduled)
• Marketwatch (Article, scheduled)
• Benzinga (Article, scheduled)
• AP News (Article, scheduled)
• Crypto Gems (Tweet)
• Shelby (Tweet)
• Crypto Rocket (Tweet)
• Crypto Defi Gems (Tweet)

• TheWonderGirl (Tweet)
• Mr Brass (Tweet)
• Darkducktrader (Tweet)
• Crypto Profit (YouTube Review, scheduled)
• Crypto Moonlight (YouTube Review, scheduled)
• Zealy Quest Event (scheduled)

Final Remarks

As can be seen from the above recap, the month of August has been very active. While it is not always possible to measure the impact of individual actions, we hope that this overview will help the community with their voting decision.

To conclude this article, we are sharing the latest member count statistics for the Hydra Community Group (on the left side) and the Hydra News Channel (on the right side).

Community Group (left), News Channel (right)

Given that some of the campaigns (such as the giveaways) include tasks of joining the community group, we expect the members count volatility to remain high for that group, which is further emphasized by the entry and exit of spam bots. The news channel on the other hand appears to be relatively healthy in terms of growth, as it is not subject to most of those effects.

Starting from September 1 and ending with September 4, you have the chance to vote for your favorite marketing agency:

Vote for your Favorite Marketing Agency! - September 2023

Over time we expect to add more agencies into the competition, which should further improve the utilization and efficiency of the campaigns. To learn more about the marketing framework, please follow the link below:

Hydra DAO Core Marketing Program Launch

👉 Join the Hydra News Channel

HYDRA is a proof-of-stake blockchain optimized for real-world businesses. It tackles some of the most profound and challenging issues with existing blockchain economies and introduces a truly shared economy with fair treatment to all network participants.