Vote for your Favorite Marketing Agency! — September 2023

LockTrip.com (LOC Token) Official Blog
Hydra Chain
Published in
3 min readAug 28, 2023

Place your vote for the monthly budget allocation of the three agencies that compete for providing services under the pre-approved Marketing DAO Framework!

  • Snapshot Time: August 31, 23:59 UTC time
  • Voting Start: September 1, 00:00 UTC time
  • Voting End: September 4, 23:59 UTC time

The starting allocations that applied during the month of August were as follows:

  • Atoz-PR
    0.3529x of the total pool of $34,000 = $12,000
  • Collibri Group
    0.3529x of the total pool of $34,000 = $12,000
  • Cryptic
    0.2941x of the total pool of $34,000 = $10,000

For the month of September, the budget allocations will be decided by the DAO community, based on the on-chain voting results. For that purpose, simply vote for your favorite marketing agency by sending 0.1 HYDRA to the respective wallet address (during the voting period!):

  • Atoz-PR → HHxxxxATZxSEP23xxxxxxxxxxxxxxDqLm3
  • Collibri Group → HHxxxxCBRxSEP23xxxxxxxxxxxxy616iUa
  • Cryptic → HHxxxxCRYxSEP23xxxxxxxxxxxxxyToZ2y

Every DAO participant has 1 vote available, which should be casted to the voting address of your favorite agency. The 0.1 HYDRA vote will map your entire voting weight (from the snapshot) to the agency that you like best.

Important: Only your last vote within the voting period will count!

To trial the industry-first feature proposed and approved as part of the HydraGon upgrade, we will apply a 0.5 exponentiating factor on the wallet weights. This will ensure that the influence of whales will be reduced to stimulate a higher level of decentralization in the voting process.

Budget Allocation Calculation

The September budget for the marketing agencies will be based on the amount of votes they received, after adjusting with the 0.5 exponent. Let’s assume the results are as shown below:

Agency 1 — 2M HYDRA adjusted votes
Agency 2 — 0.5M HYDRA adjusted votes
Agency 3 — 0.1M HYDRA adjusted votes

Total: 2.6M HYDRA adjusted votes. This would translate into the following allocations:

  • Agency 1 would get 2/2.6 = 0.7692x new allocation → $26,153 budget
  • Agency 2 would get 0.5/2.6 = 0.1923x new allocation → $6,538 budget
  • Agency 3 would get 0.1/2.6 = 0.03846x new allocation → $1,308 budget

The ongoing monthly voting should be treated as a gauge which will stimulate competition among service providers in a similar way like staking incentives stimulate staking nodes to compete for higher performance and higher connectivity.

The prolonged exposure with predictable results for agencies should come as a stimulating factor for the ones who drop-out to do better and learn from the results of other agencies, and for the ones who perform best to reinforce their winning strategies.

The competitive environment should disproportionally attract agencies that are confident in their own capabilities, as strong results can very quickly yield significant returns.

Summary of Agency Activities

To help the community make an informed decision, we will be publishing a detailed summary report about the activities that every agency performed during the month of August. We strongly recommend to go through that article before casting your vote, so that you have a clear overview of what was delivered in exchange for what was paid out.

The summary article is scheduled for August 30!

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LockTrip.com (LOC Token) Official Blog
Hydra Chain

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