Don’t Carry Forward These Social Media Marketing Myths to 2020
Like every significant marketing campaign over the past decade , social
networking has had plenty of time to create some large, false, myths.
And given the reality that evidence has debunked a lot of marketing misconceptions nowadays, certain advertisers may always hang on
to a handful, just because it’s impossible to stay up to speed with what’s actually going on in social networking.
To help you distinguish the truth from fantasy, I placed on my Mythbusters
cap and drudged some of the most popular social media misconceptions out there.
Let’s dig into some of the social network theories we’ve all undoubtedly learned at the water cooler.
Then, I’ll explain why you ought to put behind these old forms of thought.
1- You should immediately join each social media network
Just because I can identify a number of social networks, it doesn’t mean I need to set up a profile for all them.
Study on other media networks by all ways. Set up a business profile or website and seek ’em for the old class. But you can notice that some of them aren’t worth the time. If this is the case, try deleting the profile and pass on. You should only commit time and energy to that which are most in line with your audience and marketing tactics.
Best marketers use data to identify which marketing activities produce the best results — if the social network doesn’t help you out, cut it loose. Refer to this blog post, “8 Questions to Evaluate Whether That New Social Network Is Worth Your Company’s Time,” for a little help in assessing the usefulness of new social networks.
2 - Pinterest is only for B2C organizations
It’s totally awesome for B2C marketers, to be sure of that. But usually when someone says the channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it isn’t. Turns out some of my peers felt the same way, as one of them penned an amazing blog post detailing just how B2B companies would get benefit out of Pinterest. You can also search brand accounts such as GE, Microsoft, Econsultancy and yours for some inspiration from B2B Pinterest!
3 - Your Followers Should Be Your Customer
Quality is significant, indeed, but the strength of a broad social scope is not underestimated. Remember to take a fan or supporter who lives outside your sales territory or demographic target next time.
- More supporters and fans mean you have access to their supporters and fans.
- If they are an Influencer, their influence is transferred by partnership to you.
- Your SEO improves when you share your content.
- You can always point your way to market.
Learn more about why in this blog post you need fans and followers of social media who don’t even become customers.
4 - Fresh graduates or years of expertise will be social media network executives
It’s not a theory either. In reality, it’s an Agist ideology that must be discarded completely — if it’s not already.
Being good at or working in social media marketing has nothing to do with how young or old you are. The tools and strategies can be learned at any age, and mistakes made at any age.
Look instead for the candidate that is both creative and analytical enough to manage your presence to take into account the age range of a Social Media Manager.
5 - Only young people use social media
Would you believe Gen Z and millennials are the only ones in social media? Again, remember.
Yeah, in 2019, 90% of 18–25-year-olds used social media, but according to Statist, more than 80% of 30–49 years of age and almost 70% of 50–64 years of age became social network consumers.
6 - Marketing strategies in social networking will not contribute to the bottom line
Backed from the last myth, it is really possible to generate value from social media over and above “engagement” and “brand equity.” Leads and consumers in social networking, etc.
Don’t believe me? Here are few facts that you need to know:
- Companies that use Twitter average 2X more leads than those that don’t.
- Companies with 1000+ more Twitter followers get 6X more traffic.
- 45% of marketers note social media has a below average cost-per-lead compared to other channels.
- 62% of companies using LinkedIn for marketing have acquired a customer from it.
- 52% of companies using Facebook for marketing have acquired a customer from it.
- 44% of companies using Twitter for marketing have acquired a customer from it.
7 - For any post, hashtags are relevant
You remember the messages like that?
Love this article on #socialmedia #marketing that talks about #pinterest and has an image of a #puppy #lol
The point of hashtags is that popular communication lines are linked together. While it is nice to have an event hashtag, like a webinar or a trade show, if it’s not a trending subject, don’t lose your mind. When it does, it does not automatically blast out the leading target from the surface … Do not think of Hashtags as a way to make your marketing dreams more customer-friendly for those who follow the Hashtag.
8 - Social media is completely free marketing
You ‘re welcome to enter, but that’s still an expenditure in money. You probably have an employee to pay to manage your channels and to develop strategies even if you are posting freely. And you may decide to spend time and money as your social media strategy becomes more successful.
Fortunately, social media is still one of the cheapest ways of increasing public awareness, brand awareness and ultimately leading. That’s the benefit of the investment.
Do you really wanted to know about all the myths of Social Media, then why just read it, why not actually you should do it practically
Understand the techniques behind social media marketing and get to know why some big companies like google increasing their popularity day by day
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