How Marketing can get you your Heart’s Desire

Marketing isn’t just a significant part of business success — it’s the business. Everything else in the company is marketing-related. Mark Cuban, the Dallas Mavericks owner, and many media and entertainment businesses, put it as succinctly as possible: “No revenue. No company.”

What is Marketing?

The word “marketing” encompasses several different things-all related to the sale of the goods and services of your business. Advertising is the most obvious marketing activity, but so is consumer research, which better suits the consumer’s needs and wants of your product. Product design, too, is a form of marketing, as it helps match the products and services of your company with the needs of known customers.

In the view of some marketing experts, the one thing that marketing isn’t is the selling process itself, which is the product of marketing.

What is Strategic Marketing?

These strategic practices include marketing strategies:

• Determining the need for a commodity using customer surveys and by analyzing and quantifying market demand trends of related products
• Modify existing products or develop new goods to fit customers ‘ needs and wants
• Determine how best to reach potential customers to inform them about your products and convince them to buy them
• Create marketing campaigns based on your determinations of how to reach customers the most effectively
• Confirming relationships with customers through sales campaigns and loyalty programs

Identifying Consumer Need

Marketing is not only about determining consumer needs, but it also helps to create consumer needs. It begins with getting your potential consumer to understand. One well-known marketing failure of the 21st century was linked to the attempts by U.S. firms to sell deodorants in China. What these U.S. firms have not realized is that biologically, ethnic Chinese do not have the same body odor problems as Westerners do. They also failed to take into account that Chinese consumers generally perceive sweating as a safe practice that purifies the environment and not, as is common among Americans, as a social issue, among other things.

Marketing education is a truism that marketing can not generate a need but many marketing strategies are focused on creating a product image and the desirability of owning the product. What is important is that the need is created by this awareness. S Common techniques for generating product recognition and presenting it with a meaning that generates a desire to own it are:

• Proving scarcity. For example, Apple boosted demand for the Apple 5 by cutting out more phone shipments for two weeks immediately after the release was announced.
• Developing a ‘we’ relationship between customers and product, often by first advertising the product to a targeted audience, and encouraging consumers to engage in product or product launch creation.
• Interacting with social media, such as reacting to feedback from users, whether favorable or not.

Responding to Consumers With Ongoing Product Development

Productive businesses do not release goods and instead, move on to new ones. They remain loyal to their existing goods, continually changing and developing them. Apple was especially excellent at this strategy, with regular updates to existing apps, backed up by comprehensive, consistent releases of updated information. This keeps engaged customers. Apple has one of the highest scores in loyalty and customer service among all major brands.

Finding the Shortest Path Between the Consumer and the Brand

As social media has grown and has become an integral part of customer experience, effective businesses have shown a continuous presence in social media, engaging with relevant promotions directed at their audiences. For example, Oreo, highly rated for social media use by AdWeek, has ads linked to major social events, such as their Vine video series, featuring Oreo cookies starring in classic horror movies.

Creating Campaigns That Respond Quickly to Consumer Preferences

Companies that respond promptly to consumer preferences raise awareness among consumers and increase brand satisfaction and loyalty. For example, Netflix uses other media, such as The New York Times, to spread and increase consumer awareness of the upcoming film and series lists.