How Marketing can Make you Sick 🤒

Marketing is one of the most important things which an organization can do. Marketing not only builds brand awareness but can also boost sales, grow businesses, and engage customers. There are so many key business functions that come from a strong marketing strategy that it would be foolish for any SMB not to give it a shot.

Let’s take a look at 6 key reasons why marketing is so important for any modern business.

1. It informs:
   Marketing is important for the knowledge of consumers on a base level. Yeah, you know the product’s ins-and-outs but do the customers do? To buy into a product, the audience needs a good understanding of what it’s doing and how it works. Marketing is the most productive way to convey your value proposition to your customers in a fun and informative way, says Creative. If consumer education is on your priority list then it should be marketing too.
2. It equalizes:
   Digital marketing is a game that is less expensive than ever. Social networking sites and email promotions have made it much more financial-friendly for customers to reach out. Strategic marketing will help level the playing field when it comes to competing against big-name rivals for SMBs, explained La Mancha Sims, a contributor to the Business 2 Community. Marketing can potentially give even SMBs a leg up. SMB leaders often have much more time to pay attention to each client individually via the different marketing platforms, due to the smaller nature of their businesses. Modern customers value experience over quality, so one-on-one engagement could drive clients over big brands in your direction.
3. It sustains:
   The marketing is more like food than medicine, according to Forty. In essence, marketing is intended to sustain the presence of a company — not to remedy a lack of engagement. Marketing in this sense is what companies need to build and handle each day to maintain a healthy relationship with their customers. Marketing is important because it enables companies to maintain long-lasting and ever-present relationships with their public. It’s not a one-time fix, it’s an ongoing approach that helps companies succeed.
4. It engages:
   Customer interaction is the cornerstone of every effective company — this applies especially to SMBs. Marketing answers the problem of how to continue a discussion after the client has walked out of the house. Face-to-face interactions in the past constituted much of B2C engagement. You walk through the pizza store, talk to the hostess, joke with the waiter, wave the owner’s hello, etc. Although the dedication in person is still alive and well, it’s not enough anymore. Consumers want out-of-store engagement. That’s where messaging comes in and whatever the form, you can deliver content to your customers to keep them interested beyond hours of the shop. Your audience wants to form a relationship with your brand, and marketing can be used to do just that.
5. It sells:
   It‘s important to market because it helps you sell your products or services. The bottom line of any company is to make profits and marketing is a critical tool for achieving that goal. Creative clarified that many companies will not survive without marketing, as marketing is essentially what drives sales. Of course, you need a good product, but if customers don’t know how to proceed with your deals, how can you generate sales? Simply put: You just can’t. SMBs need to develop new, engaging content to attract and lead consumers to purchase. Marketing helps the company with profits and revenues-what more can you hope for?
6. It grows:
   Marketing is a vital strategy for ensuring the company grows. While the main priority should always be your current customers, marketing efforts can help you expand this base. Little effort, such as social media posts and email promotions, will reach current customers as well as spread the word to new potential clients. Marketing effectively secures the future of the company by targeting new and old customers.