Why Modern Marketing is the Best? Find Out
Modern Vendors. But what does this signify? It is not about digital eschewing print. There is more to it than adopting emerging innovations. It’s not just focused exclusively on following the new trends. It is a holistic concept that brands are linked to their real-world consumers. We might sum it all up in an existential speech in Don Draper style, but the Modern Marketing flavor is more indicative of simple descriptions backed by actual statistics. So, put aside the cool Macallan, and let’s dive in.
Modern marketing is a holistic, adaptive methodology that connects brands to real customers and drives business results by mixing strategy, creative engineering, technology, and analysis.
Modern Marketing…
1. ELEVATES CUSTOMERS’ BRAND EXPERIENCES AT EVERY TOUCHPOINT
Current consumers of both the variety B2B and B2C are sophisticated creatures. If it comes to the d perception they have strong aspirations. (We should thank Apple for that.) More than the technological user experience of social services such as websites and applications, such as h expectations effect. Yes, when interacting with your site, users expect to be able to switch effortlessly between desktop and mobile, but every touchpoint should also speak to your brand‘s value, build trust and tell a cohesive story.
We say every single touchpoint. Salesforce predicts that an individual will experience 6–8 touches before transitioning to a successful lead. This includes blogs, social media, newsletters, seminars, brochures, commercials, and all in between. Your customers expect smooth changes from one of the last to another. In reality, 60 percent of Millennial customers — those who over the next 20 to 40 years will form the marketing landscape — expect a consistent brand experience across all platforms.
2. BUILDS PERSONALIZED CONNECTIONS WITH INDIVIDUALS
The modern customer’s complex demands will not stop with a straightforward mark experience. We need to be adjusted to the experience too. Not as a vague group of demographics but as individuals. You need to develop a deep understanding of your customer to achieve that level of personalization. What are their wishes, challenges, points of pain, hopes, dreams, favorites? The deeper you get, the better you can shape their experience with the brand.
It takes effort to round out your customer, but 94 percent of marketers know it’s worth it. To a 19 percent average sales boost.
3. INTEGRATES OMNICHANNEL STRATEGY AND TACTICS
We are not calling ourselves a “digital” marketing agency, there is a reason. Digital marketing is not a digital strategy alone. Almost everything we do includes a digital dimension but Modern Marketing is an agnostic medium. The average person spends 8 hours a day consuming media, a figure that includes newspapers, online, outdoor, radio, magazines, and. If your advertisement reaches consumers where they are, you will most certainly have to conduct it over several networks. It’s a strategy that has increased sales for 78 percent of businesses that use it.
We get to learn the ins and outs of each channel when it comes to our clients, hiring the ones that make sense for their company and customers. And since results are the only thing that matters in Modern Marketing, we ensure that our Omnichannel approach blends seamlessly with a comprehensive marketing strategy. A campaign that starts with promotion via direct mail leads to a landing page. A lead website originating from social media gets a brochure printed on it. A pay-per-click initiative moves towards an event page advertising a trade show. It’s all tied in the interests of maximum performance.
4. ADAPTS TO THE EVOLUTION OF THE MARKETING LANDSCAPE
Modern marketers are agile by nature, adapting to changing technology and capitalizing on the advantages it provides. Still, Modern Marketing is more than facilitating technology. We‘re not letting innovation trends rule over our strategies. We find ways to make our approaches fit for the technology.
While we take pride in our ability to keep up with the new release of iPhones and the biggest IoT trends (which might fall more in the Postmodern Marketing realm), it’s more than that. The goal is to meet people where they are most relaxed. Not every prospective consumer will be on the same end of the technology continuum. For example, while we utilize responsive design to meet the 99.5% of people who access content on their mobile phones, we also have to accept the fact that only 15% would purchase the same app. A tremendously important feat for the Modern Marketer is finding the tech balance among our target audiences.
5. MAXIMIZES EFFICIENCIES THROUGH TECHNOLOGY AND AUTOMATION
We‘re not just dependent on technology to change the way we meet our audiences. We‘re all looking to marketing technologies and automation advancements to become more effective marketers. These tools optimize the productivity of your marketing resources and dollars by removing repetitive manual tasks, creating communications workflows, managing media, publishing content, centralizing data reports, monitoring lead behaviors, organizing events, reviewing campaigns (and much, much more). To the possible tune of a rise in eligible leads of 451 percent.
Every company — regardless of how big or small — would move mountains to see this sort of improvement. The good news is that this technology is widely available, expanding, and advancing at a speedy rate of fire. Software marketing services have nearly doubled in the last year alone. With 1,876 firms in the marketing stack competing for a spot, brands need to decide which one is the best match for their end game. When they do, the hardest decision would be about which marketing campaigns will take precedence while the newly announced budgets and resources are being reallocated.
6. COMBINES INBOUND EDUCATION WITH OUTBOUND PROMOTION
We are well established in the information age, which means that potential customers conduct more research than they have before making purchase decisions. The number of individuals who turned to online research before making a purchasing decision jumped 20 percent between 2012 and 2013 alone. Whether your customer is a new homeowner comparing mattress reviews or a corporate decision-maker searching for the best travel management solution doesn’t matter, they won’t make a move before doing a significant amount of research.
Inbound marketing helps brands to help at every stage of the consumer journey in this quest — while building trust and loyalty — but it’s not just a benevolent act. Inbound leads cost less than outbound leads by 61 percent. Modern Marketers realize that inbound can not completely replace outbound, given its cost-effective benefits. Companies would need to devote 6–12 months to each plan to get into work. Outbound increases these efforts to raise awareness of the brand and often leads to faster results. As with all Modern Marketing stuff, the key is to find the balance that works best for your brand, your customers, and your budget, of course.
7. MEASURES AND ANALYZES PERFORMANCE
Marketing is an investment, and returns are measured against investments. A fact that has solidified the big data movement. Ninety-three percent of CMOs say that they are under pressure to show ROI. Even so, no matter how advanced data analytics tools become, some marketing pockets will always defy easy measurement. Yeah, the rise of Google Gods and endless analytics tools have made monitoring digital marketing much easier, but other initiatives — such as brand development — can be trickier to measure, particularly in the short term. This is not an uncommon condition. Just 21 percent of marketers say ROI monitoring is effective.
The Modern Marketer is not giving up, however. To assess output efficiently, determine what is (or is not) working, and adjust direction based on the feedback, we work hard to develop processes and methods to quantify the observable and understand how the others contribute to those data points.
8. LEVERAGES ITERATIVE EXECUTION AND OPTIMIZATION
A strategy for Modern marketing never really crosses the finish line. We are continually testing new avenues, embracing innovative technologies and technology, adjusting to market trends, outstripping competition, and refining creative approaches and solutions that could just be a little more ideal. This relentless shift has led 78 percent of CMOs to adopt agile marketing, and 86.9 percent of practitioners suggest a decision has raised revenues.
Brands that are in line with an agile strategy that involves iterative execution and optimization will respond quickly to new challenges while capturing fresh opportunities. The agile methodology could manifest itself as something as minor as changes to an established data analysis-driven campaign. Or, replacing a planned campaign may involve capitalizing on a new opportunity. This iterative process helps marketers to optimize their marketing efficiency no matter how consequential the execution may be.
While many elements make up a Modern Marketer, the carrot that we’re all moving towards is creating a brand experience that connects and affects real-world consumers. Keep that in mind and you will be steps ahead of yore’s dusty Madmen. Go as far as adopting the eight points of the philosophy of Modern Marketing, and the steps will be miles.
