Session 2 — Overview
Published in
2 min readApr 19, 2015
- External speaker Olle Svensson on Digital Strategy
Digital Strategy
Session 2 started with the introduction of a new participant Mads and a “Check-in” with the use of the “Reflection Well”.
External Speaker: Olle Svensson
Topics Covered:
- Digital Strategy vs. Networked Reality
- Cases: Zappos, GiffGaff, Uber, ZipCar
- Definition of Digital Strategy
- Digital Features
- Communication & Messages
- Experiences -> Lead to something
- Cases: Avis Rental UX break, AMEX Open Forum, Volvo Trucks
- Paid Media
- Testing, Budgets, Placement & Big Data
- Big Data
- Cases: Netflix (using Piracy to determine shows to buy) & BBC
- Digital Strategy (Summary)
- Thinking & Processes and Networked Reality
Slides:
My Notes:
