Session 4— Overview

Gus Murray
Hyper Island
Published in
2 min readMay 5, 2015

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Strategy for a digital world

Session #4 started off with a “Check-In” + personal weather report, followed by a reflection from the previous week.

There were some great reflections around Product vs. Meaning and the ‘Organisational challenges’ faced by some of the group members.

Mads had a nice concept:

Reverse Mentor: where a Senior Exec / Founder / Manager etc. is paired with someone younger in order for them to better understand the challenges, technology, approach and mind-shift of younger generations.

Louisa Heinrich

Below is a video from her site, which goes over some of the points she made the presentation regarding the ‘me to’ of brands maturity on the web as well as the IoTs.

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Gus Murray
Hyper Island

Ultra-Runner, professional swearword sayer, teacher of thinking differently and chief cat herder at Revolt Agency.