Spotify at the Crossroads

Issues with Spotify’s messy approach to grow beyond music streaming and how it could be fixed

Andreas Stegmann
Oct 26, 2019 · 14 min read

Scott Galloway forecasted that Spotify would join the Big 4 in 2019. Although it was a very interesting year for Europe’s top platform export, it’s far away from such success. He did a recent summary of Spotify’s current situation, listing the problems: