ETH Dubai 2022 uses HyperFyre to Boost Awareness

Published in
3 min readJun 3, 2022


Over 12,000 people got to know about ETH Dubai 2022 through HyperFyre

How a top conference and several big-hitters in the blockchain industry used leading campaign-building tool, HyperFyre, to significant effect. Full story below:

Customer Profile:

ETH Dubai Conference

The dev conference on anything related to Ethereum, DeFi, NFTs, EVM scaling, Gaming and more with a focus on decentralization and community projects such as Yearn and its ecosystem.

The 2022 edition was held between 29–31 March and featured speaking events, exhibitions, workshops, and social events.

Business Need:

Raising awareness for the conference.

ETH Dubai’s primary objective for using HyperFyre was to garner attention and participation for the 2022 edition of the conference. To achieve this, we crafted a custom strategy that took into consideration the unique flavour of the conference and its diverse set of partners to create a campaign that caught the attention and piqued the curiosity of their target audiences — namely, developers and end-users of blockchain technology.

Solution & Implementation:

Combined campaign with 7 projects participating in the conference

We realized that the conference’s top projects needed to be deeply involved in any efforts to raise awareness and, therefore, designed our campaign with them at the heart of things.

After factoring in each project’s individual input and contribution, we engaged in detailed discussions about the precise nature of the campaign and arrived at the perfect solution: a mega giveaway with some of the industry’s top projects offering the community exclusive NFTs, tokens, memberships, and memorabilia.

The resultant HyperFyre-powered 7abibiDrop Giveaway featured amazing prizes like Metamask’s one iconic memorabilia NFTs; Feeder Finance’s 2 NFTs worth $1,750 worth of $FEED each; Syscoin’s $4000 worth of $SYS in total; SushiSwap’s 203 NFTs; pSquare Capital’s 10 “The Golden Pass” NFTs which provided winners with a free 1-year subscription to their research newsletter, discounts for future Psquare-hosted events, and exclusive 1-on-1 private conversational access to their founders at future events; and GTON Capital’s utility NFT that enabled access to bonds and higher APRs on staking. Hypersign also gave away $1000 worth of $HID to 10 lucky winners.

Ticket holders also received extra points by participating in the giveaway campaign.

Once we had the design and necessary infrastructure in place for the giveaway, we circulated the campaign via each project’s social media handle, and awareness exploded.


Event sign-ups, social media mentions, and follows increased tremendously — 12,442 unique people were made aware of ETH Dubai 2022 thanks to our campaign on HyperFyre.

Along with being yet another successful example of HyperFyre’s powerful campaign management and community-building capabilities, it was also fun and engaging to conduct the giveaway at the physical conference location. We were able to get to know the projects and their teams and meet our vibrant community, and we can’t wait for the next one.

Book a call today <📞Book> and design your next Community-building campaign or spread awareness about a physical WEB3 event with HyperFyre!

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