Mapping the Future with HyperTrack
As I considered my new professional challenge, I was looking for something that is truly exciting, stimulating and invigorating. An opportunity that makes me become a better engineer, team member and leader. I wanted to create meaningful and impactful products that customers love, and eagerly recommend to others. It was serendipity that Kashyap Deorah, the HyperTrack CEO and founder, and myself came across each other’s paths in San Francisco.
The Mission
As I learned more about HyperTrack from my conversations with Kashyap, I realized that HyperTrack is on the mission to create the location tracking OS in the cloud. The company’s goal is to democratize access to this technology for a wider app developer community to solve a large variety of customer use cases. The platform has compelling value. On one hand, it operates at the scale of managing millions of devices. On the other hand, developers are up and running within minutes of integration with the mobile SDK.
Market Depth
Location tracking and awareness have become ubiquitous and widely accepted in business as well as consumer apps. Barriers of cognitive understanding of movement tracking use cases have come down quite rapidly in the past few years. The popularity and ease of understanding of location tracking has paved the way towards wide acceptance in business applications. Businesses want to track movement of assets with respect to places or routes on the map or relative to specific locations of interest. This data powers a variety of reports, insights, and intelligence for business on the move. The age of highly location-aware apps for businesses has begun and HyperTrack is only scratching surface of this developing and fascinating market.
Challenges
As HyperTrack distributes access to movement tracking through the developer community, it faces familiar challenges that any nascent startup has when embarking on this journey. Sharpening focus on features to deliver, engaging with users, listening to its customers, instrumenting and measuring usage, and iterating quickly to find sweet spots that resonate most with customers. Once this resonance is achieved, there are no boundaries to opportunities from there.
Culture Fit
HyperTrack’s startup culture resonated with my beliefs. We are on a highly focused mission to build, deliver, iterate, experiment, and deliver yet again and again. We are building a focused, agile, entrepreneurial yet disciplined software development culture with measured results and an eagerness to build value.
With the company’s mission to bring movement tracking to developers building business applications, HyperTrack’s organization is tackled with a number of challenges which make this opportunity more enticing than ever. Movement tracking infrastructure is hard to build and operate, with puzzles spanning across device compatibility, app lifecycle management, scaling of sophisticated sensor event streaming infrastructure, real-time processing, and managing the data avalanche that millions of devices generate.
Building a Team
Solving these problems requires curiosity and eagerness to learn. We want a team with skills and experiences in building resilient mobile SDKs that operate on diverse device hardware and OS environments, and hostile conditions with respect to persisting reliable background services. A team skilled in building systems that process and analyze device-to-server time series data at scale.
Disciplined software development approach is required to build a company culture that is committed to quality. Developers are relying on HyperTrack for their mission critical business applications. This sets a high bar for the quality of SDKs and APIs. Lastly, and not least importantly, collective passion from all of us is what moves the entire organization ahead.
A Global Team
If these challenges alone were not appealing enough, the HyperTrack organization is distributed across multiple geographies and timezones. Figuring out how to make our remote distributed global talent work requires commitment to communication, vision alignment, and respect for each team member’s time as time is our most precious commodity we have. We have made it a key priority to ensure that all HyperTrackers have highly trusted relationships. We are creating a safe space to express and receive, with the culture of humility, respect, trust, and patience. These are essential pillars to work across multiple cultures and diverse backgrounds.
We plan and think hard first. Then, we deliver, observe, measure, automate as much as necessary. We invest in each other’s personal growth to help all of us succeed collectively first, individually next.
We are operating with a sense of purpose to develop a platform that helps developers build applications that track the movement of their business.
In this post, I have shared who we are and what we believe in. We are actively hiring in our San Francisco HQ and globally as well. Come join us for the ride of a lifetime. Let us create an awesome company and an exciting future together.
