Hæd Exchange
Bringing design, technology and business together
Русский | English
The tech industry today is developing fast as never before. Everyday we see updates to standards, instruments, apps and services. Communication media are improving and an online environment for knowledge sharing and skill accumulation is developing.
The world we live in is experiencing a global systemic crisis paralleled with the genesis of the new economy. It’s a world, where the utility criterion of individuals, companies, governments, products and solutions is critical.
Having worked for big advertising agencies and technological companies we couldn’t find sufficient opportunities to apply our systems thinking skills and fulfilling our ambitions in changing work processes. We’ve united to create our own company, where everything is going to be different.
In our work we are inspired by the Agile manifesto and the Software Craftmanship manifesto, by Mark Zuckerberg’s IPO letter and Elon Musk’s public speeches. We remember Steve Jobs and value his ideological contribution to shaping todays digital reality.
We research the approaches to organizing work, which were developed by Toyota, adopted by a range of tech companies and proved to be worthy. We are proud of TRIZ — the theory of inventive problem solving, developed by the Soviet inventor Genrich Altshuller and we use it in our work.
We are grateful to wonderful engineers from all over the world for their input in development of open source libraries, which we use in our work on a daily basis; for the opportunities for development of the new economy, cryptocurrency, crowdfunding and crowdsourcing models.
We are specifically grateful to GitHub and StackExchange for their unmatched contribution to development of social coding, design and professional online communities as a whole.
We would also like to give our special thanks to:
- David Heinemeier Hanson, creator of Ruby on Rails and founder & CTO at Basecamp (formerly 37signals) for his interdisciplinary vision and boldness
- Lev Walkin for his outstanding research that can put an end to all the ‘Holy Wars’ around the subject of OOP vs FP
- Anatoly Levenchuk for an introduction to systems engineering
- Co-founders of Dream Industries for the experience in working with start-ups and investors
- BBDO for the experience with big advertising agencies and international brands
- Yandex for the experience with mass services and live data
- Sergey Starostin, founder of STOYN Studio as one of our best friends, a product designer and an entrepreneur who inspires us with his boldness and creativity
- Moscow Coding School for their contribution to our country’s development, for introducing the very essential art of coding to a wide audience and for giving us the opportunity to share our knowledge and apply our expertise
By combining design approaches, technology and business, the community of professionals and transparency in interactions, together we can make the world a little better.
We are Hæd Exchange co-founders Zakhar Day and Sasha Ermolenko and this is our manifesto.
