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Cognitive Dissonance and Cheat Codes

Photographer: Nikita Kachanovsky | Source: Unsplash

Gaming is most compelling when there is a perfect balance of potential outcomes: the game has to be difficult enough to pose a worthwhile challenge, but there has to be a chance the player could win. If the game is unbeatable, frustration takes over and the game is tossed aside. However, if the game is too easy, winning yields no personal reward. It becomes meaningless; the player gets no satisfaction. For the perfect balance…




I-Ally is a community-driven app that saves millennial family caregivers time, reduces stress, and enables informed decision-making by providing services that fulfill their unique needs. https://i-ally.com.

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Lucinda Koza

Lucinda Koza

Founder & CEO of I-Ally, a community-driven app for millennial family caregivers.

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