I Do See Color
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I Do See Color

Should companies advertise themselves as black-owned?

Why race should not ‘matter’ … and why it does to me anyway

Photo credit: Fred Kearney/Unsplash

In my line of work, I talk to entrepreneurs and contractors — a lot. And my smile is always a bit bigger when I connect with black-owned businesses outside of music and sports. That’s no knock to music and sports; it’s just that we’ve been connected to those two industries…




We are not ashamed of our melanin, and we know you “see” it. Just don’t discriminate and disrespect us because of it.

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Shamontiel L. Vaughn

Shamontiel L. Vaughn

Want to discuss race and politics? Join Shamontiel on “I Do See Color.” Relationships? Head to “We Need to Talk.” Need a laugh? Visit “Tickled.” Shamontiel.com

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