I FRAMED THIS DEER LIKE A BOSS.

It’s all in how you frame things.


Sometimes it’s important to just make things, share them and not think too much about it. Remove labels, expectations, future plans. I just make things. This results in either the smartest or dumbest things I do. And I’m willing to take a chance on the latter every time.

I wrote a vegan cookbook a few years ago without knowing anything about cooking (I’ve not been formally trained and never spent any time in a professional kitchen). I had also never written a book or anything past a blog post. I didn’t take writing or even English in school (hell, I didn’t even finish school). I never thought of myself as a writer, and I still don’t (I’m just someone who writes things).

I think the way I’ve framed the way I think about the things I do is important because it releases the pressure from there having to be goals or successes or anything else. I do things because I genuinely enjoy doing them.

If I live in the present with what I create (or try to) and don’t worry about what’ll happen once I’ve released them into the world. A few marketing/sales people I know asked what my sales goals were for my first book, and I had to answer that I didn’t have any because it didn’t matter. I had no goals past finishing the book. Sure, I wanted others to get the book, but that’s not why I wrote it and I didn’t worry about that until after the book was written. I wrote it because I wanted to and because I enjoyed the process. I taught myself something valuable (self-publishing). I’ve taken what I learned and used it to make more books and have even helped others with their books.

In the beginning, if I had thought too hard about wanting to become a “writer”, I’m not sure I would have followed through. That sounds like a lot of pressure, to be something with such a big label. I’m not sure I could have held up the weight of that idea. It would have made me think too much about the future and about what I needed to do to get to being a “writer” (instead of just focusing on, well… writing). I would then had to continue to measure myself up against, “is this what a writer would do?” or “is this good enough for something a writer would write?”.

Now that I’ve sold enough books to make a bit of a living off of words, I still don’t think of myself as a real “writer”. That’d put stress and pressure on me to preform on what I write next and I can’t see how it’d be helpful. I write because I like writing and sharing it with others.

If I can keep my focus on the present (writing more) and not bother with what comes after that, I feel like my writing can stay true to my initial intentions and be more valuable than something written for fame, money, glory or retweets.


This originally appeared on my mailing list—hop onto it here.

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