i-House.com Gaining Significant Media Attention

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Published in
3 min readNov 27, 2018

Since i-House.com announced its transformative security token offering (STO) platform, they have attracted the attention of many foreign media outlets in part because of their leadership in exploring applications of blockchain in real estate, the deployment of the STO, the experience gained in utility tokens and also what this will bring in terms of disruption for the real estate industry.

The blockchain media outlet Jinse Finance conducted an in-depth exclusive interview with i-House.com Chairman and Founder Ricky Ng where they discussed project development and plans for the STO platform.

Financing, marketing, and operations are the three most important elements that will affect the development of the traditional real estate market. “i-House.com can help people resolve financing issues and can also lower the investment threshold for real estate investing,” said i-House.com Chairman and Founder Ricky Ng. “We are a trans-regional and very scalable company, this is the difference between i-House.com and everyday equity and other real estate right-to-use platforms. When planning a blockchain real estate platform, we are focused on creating an environment where anyone can make a profit and easily get their hands on low circulation real estate assets. Blockchain technology can be used to ensure transparency and will become an indispensable service in the future. STO might be applied on a very large scale, especially in the real estate field, where it will disrupt the whole industry. i-House.com has partnered with STONetwork and Liquefy to establish an STO Lab in Hong Kong and we are getting right to work. The three partners will cooperate on media, technology, and assets to bring about a new revolution for the assets market through STO.”

Long before the STO concept, i-House.com has been a leader in the blockchain and real estate industries with the implementation of the ATO platform. i-House.com has utilized a wealth of project experience and this has served as a catalyst to launch the STO platform, where we can efficiently increase the cooperation of a variety of global assets.

i-House.com CMO Brian Hui talked about the STO platform in the South Korean South Korean financial media outlet eToday. During the interview, he confirmed that South Korea has much more potential in the tokenization of assets.

“South Korean real estate companies are communicating closely with i-House.com, and we are having constant dialogue and hope that one day South Korean real estate can be transacted on a tokenized basis,” said i-House.com Chief Marketing Officer Brian Hui. “Through the experience that I gained while working for Citi Bank and SC Bank for 10 years and the years I spent working at Amazon and other IT companies, I can see the potential of blockchain and especially the growth of the STO market. Most people only take 10–20% of their total assets and securitize them, but after today, this share of STO will grow much larger. This will be especially true in the incredible growth of the real estate token market.”

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